Media saturation?
Posted on August 9th, 2007 by Deborah Potter
A new study suggests that Americans’ media use has hit the saturation point. For the first time in a decade, overall media usage declined in 2006. Does that mean you’re going into a dying business? Hardly. Americans still spend an average of 9.7 hours a day using media, and they’re using some kinds of media [...]
Filed under: 01. The Multimedia Mindset, 12. Getting Ready for the Real World | No Comments »
