From infotoys to BOPs

Journalists have more options than ever to tell great stories online. But even as multimedia skills become more sophisticated, newsrooms are focusing on just a handful of approaches because they seem to be most effective. That’s the conclusion of a terrific review in OJR by Nora Paul and Laura Ruel of the Society for News Design’s Best of Multimedia Design Competition . So what are infotoys and BOPs?

They’re two of the five approaches the authors found to be most common in multimedia storytelling:

Read the complete review for more details, and think about how you might use each of these approaches in your next multimedia story.