People Meters: Coming soon to a market near you?

Posted on September 27th, 2007 by Deb Wenger

By the year 2011, Nielsen Co. plans to triple the size of its National People Meter (NPM) TV-ratings panel.  By that same year, the company says it will have Local People Meters (LPM) in 56 markets and those sample homes will be integrated into the national sample.
According to an article from Multichannel News, the company [...]

Filed under: 09. Producing for TV | No Comments »

Video driving clicks

Posted on September 27th, 2007 by Deb Wenger

A new “clickmap” tool is making some ask whether video may be a bigger driver of clicks than previously thought. According to Poynter’s E-Media Tidbits, a researcher at the Danish Broadcasting Corporation (DR) has developed a new tool for tracking where Web users actually click on site pages in close to real time.
In a [...]

Filed under: 07. Writing for the Web, 08. Producing for the Web | 1 Comment »