Ratings data more sophisticated…and scary?

It’s a reality that some TV newsrooms live and die by the numbers. Now, according to the Wall Street Journal, Nielsen will soon be offering “second-by-second” ratings information to some clients, and the cable companies’ set-top boxes have made this all possible. Under the deal with Charter Communications, Nielsen receives information from 320,000 households in …

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Generating audience through social networks

Journalists who blog and encourage their readers to comment can learn a lot from their audience. But if you really want to build an audience, says senior producer Shawn Smith of the Michigan newspaper site MLive.com, you also have to interact on social networks. On his New Media Bytes blog, Smith encourages journalists to use …

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