It’s a reality that some TV newsrooms live and die by the numbers. Now, according to the Wall Street Journal, Nielsen will soon be offering “second-by-second” ratings information to some clients, and the cable companies’ set-top boxes have made this…
Day: March 14, 2008
Generating audience through social networks
Journalists who blog and encourage their readers to comment can learn a lot from their audience. But if you really want to build an audience, says senior producer Shawn Smith of the Michigan newspaper site MLive.com, you also have to…