Archive For October 30, 2008

Become a Web favorite

It’s a question being asked in newsrooms around the world: How do we make our Web site “sticky?”  How to we get users to stay on it longer and return often?  Northwestern University’s Media Management Center tried to answer those questions in a recent joint study with the Atlanta Journal Constitution, “What it takes to…

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Story planning tips

If you’re using the textbook, you’re already aware that planning is an essential part of the storytelling process. It begins as soon as you have some idea of what your story is about. Having a story plan helps you find all the elements you’ll need to tell your story well. Peter Rosen, winner of the…

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Tips on using audio

The best TV photojournalists I know shoot with their ears.  They capture great sound and they use it throughout their stories.  KARE-TV’s Jonathan Malat is one of the best in the business, but he says it took him a while to figure out why audio matters so much. Malat says he likes reporters to write…

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First job options

In the current tough economy, you may not have a lot of choices for a first job in broadcasting.  Maybe you want to work in television.  Should you take a job in radio?  And can you even afford to?  Many applicants are shocked by the small salaries being offered for entry-level jobs in both radio…

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Video shooting tips

Sometimes great pictures don’t add up to a great video news story. That may sound absurd, but it’s true. TV stories that work aren’t just a collection of great shots, they’re narratives with visual continuity. Scott Jensen, who just won his second NPPA TV photographer of the year award, says you can’t tell a coherent…

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Tips on video editing

NPPA editor of the year Shawn Montano of KWGN-TV in Denver knows what it takes to craft a great visual story, even in a hurry.  “I like to milk a shot for everything it has,” he says. “If I can let a shot run for 5 or 6 seconds, that’s going to save me” when…

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Writing opens and closes

For many TV reporters, the hardest things to write in any story are the opening and closing lines.  The result is that many of the stories you see on the air are really just middles.  They don’t get off to a good start and they seem to trail off at the end. A few suggestions:…

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Work fast to be first

Work fast to be first

Reporter Jason Whitely of WFAA-TV in Dallas is a self-described online junkie who loves to work fast to feed the Web.  Most of what he does online is not a job requirement. “I do it on my own because I like whipping the competition as much as possible,” he says. When he’s out on a…

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Planning the multimedia project

Planning the multimedia project

Most journalists are already getting involved in multimedia storytelling on some level and a majority of them will tell you that time is their biggest enemy. In the daily crush of deadlines, it’s hard to do a great job on one media platform, let alone two or three. But every once in awhile a journalist…

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Shooting tips for VJs

Can you really do it all? Mark Carlson, a videojournalist for the Associated Press, has no doubt the answer is yes. “I can do anything,” Carlson says. “Tell me I can’t do something and I’ll do it for you.” Carlson got his first job 10 years ago as a one-man-band at a local television station….

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