It’s a question being asked in newsrooms around the world: How do we make our Web site “sticky?” How to we get users to stay on it longer and return often? Northwestern University’s Media Management Center tried to answer those…
Month: October 2008
Story planning tips
If you’re using the textbook, you’re already aware that planning is an essential part of the storytelling process. It begins as soon as you have some idea of what your story is about. Having a story plan helps you find…
Tips on using audio
The best TV photojournalists I know shoot with their ears. They capture great sound and they use it throughout their stories. KARE-TV’s Jonathan Malat is one of the best in the business, but he says it took him a while…
First job options
In the current tough economy, you may not have a lot of choices for a first job in broadcasting. Maybe you want to work in television. Should you take a job in radio? And can you even afford to? Many…
Video shooting tips
Sometimes great pictures don’t add up to a great video news story. That may sound absurd, but it’s true. TV stories that work aren’t just a collection of great shots, they’re narratives with visual continuity. Scott Jensen, who just won…
Tips on video editing
NPPA editor of the year Shawn Montano of KWGN-TV in Denver knows what it takes to craft a great visual story, even in a hurry. “I like to milk a shot for everything it has,” he says. “If I can…
Writing opens and closes
For many TV reporters, the hardest things to write in any story are the opening and closing lines. The result is that many of the stories you see on the air are really just middles. They don’t get off to…
Work fast to be first
Planning the multimedia project
Shooting tips for VJs
Can you really do it all? Mark Carlson, a videojournalist for the Associated Press, has no doubt the answer is yes. “I can do anything,” Carlson says. “Tell me I can’t do something and I’ll do it for you.” Carlson…