Comments on: Become a Web favorite http://www.advancingthestory.com/2008/10/30/become-a-web-favorite/ Journalism in a Multimedia World Mon, 30 Jan 2012 10:03:33 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Vivian Vahlberg http://www.advancingthestory.com/2008/10/30/become-a-web-favorite/comment-page-1/#comment-189 Vivian Vahlberg Mon, 19 Jan 2009 16:33:28 +0000 http://advancingthestory.wordpress.com/?p=601#comment-189 Deb -- Your readers might also be interested to read the follow-on study to the "Web favorites" research you mention. In "How to Become 'Easy to Use' Online," (www.mediamanagementcenter.org/research/easytouse.asp), Media Management Center associate Stacy Lynch has some fascinating findings. She observes that easy-to-use is all about fit -- the match between the amount and complexity of information presented by the site and the specific needs and capabilities of the user. Thus there's no one formula for easy-to-use; it depends on who the site is targeted for. She also found that current news sites match the needs of "news junkies" far more than they do the needs of light or young users. This presents an opportunity for news organizations to create separate sites with light users in mind --- sites that seek to match the amount and complexity of information they need. Vivian Vahlberg, Managing Director, Media Management Center, Northwestern University Deb — Your readers might also be interested to read the follow-on study to the “Web favorites” research you mention. In “How to Become ‘Easy to Use’ Online,” (www.mediamanagementcenter.org/research/easytouse.asp), Media Management Center associate Stacy Lynch has some fascinating findings. She observes that easy-to-use is all about fit — the match between the amount and complexity of information presented by the site and the specific needs and capabilities of the user. Thus there’s no one formula for easy-to-use; it depends on who the site is targeted for. She also found that current news sites match the needs of “news junkies” far more than they do the needs of light or young users. This presents an opportunity for news organizations to create separate sites with light users in mind — sites that seek to match the amount and complexity of information they need.

Vivian Vahlberg, Managing Director, Media Management Center, Northwestern University

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