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	<title>Comments on: Protect your personal brand</title>
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	<link>http://www.advancingthestory.com/2008/12/15/protect-your-personal-brand/</link>
	<description>Journalism in a Multimedia World</description>
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		<title>By: Domain Names and your Business &#124; Gossimer.com</title>
		<link>http://www.advancingthestory.com/2008/12/15/protect-your-personal-brand/comment-page-1/#comment-208</link>
		<dc:creator>Domain Names and your Business &#124; Gossimer.com</dc:creator>
		<pubDate>Wed, 31 Dec 2008 17:33:00 +0000</pubDate>
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		<description>[...] Protecting your brand is not a common thought that goes through someone’s head while he is shopping for a domain name.  Some people who are starting up a new website might actually have an established business up and running. The motivation can be to prevent anybody using your established name to make money from your reputation and tarnish it. [...]</description>
		<content:encoded><![CDATA[<p>[...] Protecting your brand is not a common thought that goes through someone’s head while he is shopping for a domain name.  Some people who are starting up a new website might actually have an established business up and running. The motivation can be to prevent anybody using your established name to make money from your reputation and tarnish it. [...]</p>
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		<title>By: Dan Schawbel</title>
		<link>http://www.advancingthestory.com/2008/12/15/protect-your-personal-brand/comment-page-1/#comment-209</link>
		<dc:creator>Dan Schawbel</dc:creator>
		<pubDate>Tue, 16 Dec 2008 03:04:41 +0000</pubDate>
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		<description>Good personal branding introduction.  Your brand is how people view you, as well as your own self-impression.  In order to be effective in marketing your brand to others, you have to know what you stand for, what you&#039;re exceptional at, passionate about and your goals.  The mixture of all of these will prove to be significant as you venture into a career that aligns with who you are.</description>
		<content:encoded><![CDATA[<p>Good personal branding introduction.  Your brand is how people view you, as well as your own self-impression.  In order to be effective in marketing your brand to others, you have to know what you stand for, what you&#8217;re exceptional at, passionate about and your goals.  The mixture of all of these will prove to be significant as you venture into a career that aligns with who you are.</p>
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