Budget and staff cuts at newspapers mean fewer resources devoted to video storytelling, says Colin Mulvany, multimedia producer at The Spokesman-Review in Spokane, Washington. Video has always been a hard sell at print-centric newspapers, Mulvany notes, but it’s getting even tougher.
Many producers I’ve talked to who invested the time to master video production, now say they just beat their heads against the wall in frustration. Newsroom structures still favor the old ways of doing things. Editors who don’t understand video tend to devalue it.
Does video storytelling have a future at newspapers? Mulvany believes it does, but only at Web-savvy papers that recognize the value of video and are willing to shift resources online to support it.