Local TV station goes hyperlocal online

Posted on March 18th, 2009 by Deb Wenger

WNCN-TV in Raleigh, NC is in a tough spot. The CBS affiliate, WRAL, is about as dominant as a television station can get and WTVD, the ABC shop in town is no slouch either. So this Media General station is trying something radical – setting out to own the local Web audience – even at [...]

Filed under: 01. The Multimedia Mindset, 03. Multimedia Newsgathering, 12. Getting Ready for the Real World | 3 Comments »