Posted on March 18th, 2009 by Deb Wenger
WNCN-TV in Raleigh, NC is in a tough spot. The CBS affiliate, WRAL, is about as dominant as a television station can get and WTVD, the ABC shop in town is no slouch either. So this Media General station is trying something radical – setting out to own the local Web audience – even at [...]
Filed under: 01. The Multimedia Mindset, 03. Multimedia Newsgathering, 12. Getting Ready for the Real World | 3 Comments »
Posted on March 17th, 2009 by Deborah Potter
The Internet has taught old media plenty of lessons, but none more significant than this: “News as the product of mass production no longer seems sustainable now that it is feasible to create content for an audience of one.” So writes Phil Meyer, whose book “The Vanishing Newspaper,” seems ever more prescient on a day [...]
Filed under: 10. Delivering the News, 12. Getting Ready for the Real World | 2 Comments »
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Posted on March 16th, 2009 by Deborah Potter
There are few surprises in the sixth annual State of the Media report from the Project for Excellence in Journalism. The news business is in bad shape, especially local television. “Local television remained the nation’s most popular source for news, but, on a percentage basis, it was among the biggest losers of audience in 2008,” [...]
Filed under: 12. Getting Ready for the Real World | 2 Comments »
Posted on March 13th, 2009 by Deborah Potter
Using Twitter as a resource can help keep a TV station on top of most local and breaking news. So says Patrick O’Brien, digital development director at WUSA-TV in Washington, DC, whom we introduced in an earlier post. O’Brien has helped to train his newsroom staff on how to use Twitter in gathering and disseminating [...]
Filed under: 03. Multimedia Newsgathering | 2 Comments »
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Posted on March 12th, 2009 by Deborah Potter
At long last, journalism schools are changing what they teach in order to better prepare students for the media world that awaits them. This fall, the University of North Carolina will launch what it calls a “new curriculum for a new century.” Journalism majors will still take required courses in news writing, ethics and law, [...]
Filed under: 01. The Multimedia Mindset | 1 Comment »
Posted on March 11th, 2009 by Deborah Potter
After quarterback Kurt Warner took the Arizona Cardinals to the Super Bowl this year, the team offered him a new, two-year contract for a total of $23 million. Now, he’s offering to give some of it back, if it will help the Cardinals hold on to wide receiver Anquan Boldin. What does this have to [...]
Filed under: 12. Getting Ready for the Real World | 3 Comments »
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Posted on March 10th, 2009 by Deborah Potter
Delivering the news in a conversational way should not mean sounding sloppy on the air. Articulation makes the difference. If you suffer from “lazy mouth,” you may be hard to understand. Worse yet, you may lose credibility when poor articulation turns “ask” into “ass” or worse. This CNN bloooper should be enough to prove the [...]
Filed under: 10. Delivering the News | No Comments »
Posted on March 9th, 2009 by Deborah Potter
Budget and staff cuts at newspapers mean fewer resources devoted to video storytelling, says Colin Mulvany, multimedia producer at The Spokesman-Review in Spokane, Washington. Video has always been a hard sell at print-centric newspapers, Mulvany notes, but it’s getting even tougher. Many producers I’ve talked to who invested the time to master video production, now [...]
Filed under: 06. Multimedia Storytelling | 3 Comments »
Posted on March 6th, 2009 by Deborah Potter
Maps can show the scope of a story in a way that words and pictures alone cannot. The New York Times has produced a simple map that shows the impact of unemployment across the country, county-by-county. Roll-over boxes show how the unemployment rate has changed from a year ago. As the caption notes and the [...]
Filed under: 08. Producing for the Web, Multimedia Examples | 1 Comment »
Posted on March 5th, 2009 by Deb Wenger
Researchers at Rutgers and Arizona State universities surveyed hundreds of broadcast and print newsrooms about their convergence efforts in 2008. According to an article in the Convergence Newsletter, they found that about half of respondents had some sort of “cross-platform partnership.” What’s more interesting are the researchers findings regarding efforts and attitudes toward newsroom Web [...]
Filed under: 01. The Multimedia Mindset, 12. Getting Ready for the Real World | 1 Comment »
