Advancing the Story

No doubt about it. You need to be able to work fast and juggle multiple deadlines if you’re going to succeed in online journalism. But you also have to be adept at marketing, which used to be a dirty word in newsrooms–as Alan Murray, deputy managing editor of the Wall Street Journal, notes in this [...]

Filed under: 01. The Multimedia Mindset | No Comments »

Is this a trend? A station in northeast Pennsylvania pulled the plug on its local newscasts this month and gave the entire news staff only a few hours notice that they were all being fired. WYOU-TV’s newscasts were produced by one of its competitors, WBRE-TV, and consistently finished a distant third in the ratings. Killing [...]

Filed under: 12. Getting Ready for the Real World | 3 Comments »