Writing great Web headlines

Posted on May 14th, 2009 by Deb Wenger

If you aren’t already reading any of Jakob Nielsen’s work about online writing, you should start.  Just recently he published his pick for the news organization with the best Web headlines. And the winner is….the BBC.
According to Nielsen, good headlines should have these characteristics:

short (because people don’t read much online);
rich in information scent, clearly summarizing the target [...]

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