Product placement in TV news
Posted on June 8th, 2009 by Deborah Potter
MSNBC’s sponsorship deal with Starbucks has raised new questions about the shifting line between news and sales. As you probably know, the cable network’s Morning Joe program is now branded with a Starbucks logo, and that’s not all. The show sold its name to the coffee company, so it’s now “Morning Joe Brewed by Starbucks.” The [...]
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