Advice: Break news, say something that hasn’t been said, collate what no one has collated, and then link to the biggies when you publish.
So, why link to the “biggies,” as in popular blogs? Rosen says it’s not only the number of hits on your blog that help you measure success; he says it may be more important for your blog to be “getting links to sites that are ‘in’ the main conversation.” These are the blogs that are recognized as thought leaders on a particular topic.
What’s the best way to get people to link to you? Talk about them at your blog! Or link to some post they did, and then click a bunch of times on the link to their blog that you put in your post.
For a lot of journalists, this is an uncomfortable place to be – building off of other people’s work and taking on the task of self-promotion, but that’s what it seems we’re talking about here – alerting people to the work you’re doing in order to get them to view it. It’s just that in the past, for many mainstream journalists, there were folks in the promotion department doing the job for them.
Another way to get blog exposure? Use Twitter – something that can be particularly useful for a blog that updates less than daily.
Daily posting leads to people subscribing and checking back, but that’s not going to work unless you have new stuff to tell them; if your pace is more 2-3 times a week for longer posts that’s a different rhythm and will lead to a different user base with diferent expectations. My blog is on a “slow” rhythm and I use Twitter to activate it when I need it. But I long ago lost any users looking for a daily read.
Others in the conversation suggested putting alerts about new posts on Facebook or any other site that might draw additional viewers to your blog.
Rosen also admits that getting a blog off the ground is more difficult now that there’s so much competition, but if you’re reading this post, you may have one advantage.
Remember: most amateur bloggers are lazy. If you want to stand out, add more richness, do more work. Put in the time and save the user time.