As journalism organizations try to figure out how to make money in a Web-driven, free content world, MediaPost’s summary of new research from Nielsen offers some important information.
The topline summary suggests that pay-for-view news is going to be a tough sell as 79% of users say they would no longer access a Web site that charges them.
However, the study also found that about 8% of people have already paid for newspaper content at some point and more than 40% say they would consider paying. For radio news/talk, about a quarter of those surveyed say they might pay for the privilege of listening.
Though the survey did not ask specifically about TV news, about 50% of people said they would consider paying to see “professionally produced video” (and yes, there was a separate category for theatrical movies).
But here’s the rub — the survey also indicates that “71% of global consumers say that if have to pay for online content it must be considerably better than what is currently available for free.”
The new report from Nielsen surveyed 27,000 consumers from 52 countries.