Bob Dotson is one of the most respected storytellers in TV news. In his three decades at NBC, he has produced a mountain of memorable content, mainly by talking to everyday people and revealing what makes them special.
At the RTDNA convention this year, Dotson shared his formula for creating compelling stories:
Apply the “Hey, You, See, So” rule
– Hey: Get your audience’s attention right away.
– You: Make the story about “you” so your audience can relate.
– See: Do your research and relay the facts.
– So: Make it relevant for your audience.
Dotson also offered advice on effective interviewing and shared a sense of optimism for the profession.
“Don’t be depressed about the future of journalism,” he said. “We’ll always need storytellers.”