How to tell a great story

Bob Dotson is one of the most respected storytellers in TV news.  In his three decades at NBC, he has produced a mountain of memorable content, mainly by talking to everyday people and revealing what makes them special.

At the RTDNA convention this year, Dotson shared his formula for creating compelling stories:

Apply the “Hey, You, See, So” rule

 – Hey:  Get your audience’s attention right away.

 – You:  Make the story about “you” so your audience can relate.

 – See: Do your research and relay the facts.

 – So:  Make it relevant for your audience.

Dotson also offered advice on effective interviewing and shared a sense of optimism for the profession. 

“Don’t be depressed about the future of journalism,” he said. “We’ll always need storytellers.”

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