Many individual journalists and news organiations use YouTube to host their videos. But how many are using the Insight tool on the YouTube site to get a feel for how effective their videos are?
Writing for his blog on the AR&D website, news consultant Bob Kaplitz shared an often viewed video, paired with some the metrics YouTube makes available, including a real-time look at when viewers lost interest.
The Insight tool allows you to get similar “tune out” data on any video you post, as long as you have had enough viewers for the site to aggregate.
Even with just a handful of viewers, you can get information about the most popular videos you’ve posted, any sites that haved linked to your videos and other valuable information you might use to build audience for your own work or that of your organization.