Why PR people matter to journalists

In many j-schools the journalism and PR students are separated by course sequences and snide faculty comments, and those silos aren’t all that uncommon in the profession either. But it’s a rare reporter who doesn’t come to appreciate what a good public relations practitioner can do for him or her. In a post on the …

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Broadcast history revisited

If you’re lucky enough to get to Austin, Texas, before the end of the year, make sure to visit the Walter Cronkite exhibit at the LBJ Library. For anyone who cares about broadcast journalism, it’s not just a recap of some great moments in the medium’s history, it’s also a reminder that the “good old …

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Multimedia skills make you newsworthy

Hundreds of newly graduated journalists are about to enter the job market, but only some of them will successfully find work in newsrooms.  It’s not too much of a stretch to say that those who do will be like Megan Brown. Local TV’s NBC affiliate WHO Des Moines, Iowa (DMA 72), has hired Megan Brown …

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Social media silliness

One thing you have to love about people in TV news is their ability to make fun of themselves. Now that Twitter, Facebook and lots of other social media have become fixtures in so many newsrooms, it was only a matter of time before somebody decided to share all the in-house jokes. Thanks to KDFW, …

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New student reporting contest

IRE (Investigative Reporters and Editors) is launching a new contest for students in the category of computer-assisted reporting.  Entries will be judged based on “innovation, application of database and other computer-assisted skills to investigative work, the use of social science methods, and/or the applicability of the tool to investigative reporting.” Entries can include: • Investigative stories …

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Twitter twits and Facebook fiends

If you’ve spent any time in the public eye, this is going to sound familiar.  Nikki Burdine is a news anchor for LEX 18 in Lexington, KY.  She’s only been there a month and already she’s discovered how the anonymity of social media can bring out the “mean” in people. It was my second week …

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Student multimedia contests

Good news! The National Press Photographers Association is relaunching its student contest with a category for multimedia and a simplified way to enter online. Student members of NPPA can submit video, audio slideshows, projects or photos for the quarterly contest. You can enter work done during an internship and the work does not need to …

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How not to get a job

by Bob Witten What do employers look for when you apply for a job? Or put another way, what can you do to ensure you don’t get the job? Plenty, according to news directors at a recent conference sponsored by the Texas Association of Broadcasters. Here’s some useful advice along with a few cautionary tales. …

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