Newspapers dominating online video

Two pieces of news should give TV executives pause and remind young journalists that video is a cross-platform skill, so be sure you know how to work with it.

First, a survey from TubeMogul indicates that newspaper websites have now surpassed TV sites when it comes to total number of minutes people spend viewing online video. 

For the 3rd quarter of 2010, newspapers racked up 313 million minutes of viewing and those watching  on TV sites streamed 290 million minutes of video. 

The study goes on to say that newspapers upload far more videos than their TV brethren.  In fact, newspaper websites featured just under 500,000 videos compared to fewer than 200,000 on TV sites.  Wow!

The second bit of news comes is that — for the first time — a newspaper multimedia project won a top award at the Alfred I. duPont-Columbia University Awards for broadcast journalism.

Bottoming Out: Gambling Addiction in Las Vegas from the Las Vegas Sun newspaper included a video diary, internet chat and an interactive aspect to it that centered on slot machines that ran with text.

The project was one of 13 winners, which recognize excellence in broadcast journalism.

 Yes, the Las Vegas Sun — and yes, broadcast journalism.  Think about it.


4 comments for “Newspapers dominating online video

  1. January 7, 2011 at 6:30 pm

    Interesting read. It’s proof that most people will go anywhere to get the news, whether it’s in the newspaper, on radio, on TV, online, or even on their mobile phones. It’s also a sign of how much things have changed these days.

  2. Deb Wenger
    January 18, 2011 at 11:20 am

    I think this is also a sign of complacent TV stations thinking that the audience should watch video on the box in the living room where it rightfully belongs. Could this be the “classifieds mistake” that newspapers made? TV has had a natural advantage in the video realm, but I fear they are squandering it!

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