I love using all the elements of multimedia storytelling–compelling video, sparkling sound and great graphics–but words still matter. A lot. A great script can make a story memorable, even if the video isn’t much better than wallpaper. A poorly-written script can ruin even the most eye-catching pictures.
“Words are sacred,” the playwright Tom Stoppard once said. “They deserve respect. If you get the right ones in the right order, you can nudge the world a little.”
Not convinced? Watch this.
Hat tip to the TVNewsGrapevine for sharing the link.