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Looks like it’s social media week on Advancing the Story.  The video comes from Mashable and features an interview conducted by Adam Ostrow with Vadim Lavrusik of Facebook. (Thanks to Sue Weakley for the heads up.)

A big chunk of the 30-minute video is devoted to the newish “subscribe” function on Facebook.  Lavrusik says Facebook was very intentional with the word subscribe.  He says it’s all about sharing content, not whether you “like” someone or not.

“It allows you to use your profile in a very professional way,” says Lavrusik.

So, what do you think? Does this end the debate on whether you need to have a professional and a personal Facebook presence? I think yes, one is all you need. But how about you?