Local TV news directors feel pretty good about the job they do. According to a TVNewsCheck survey, about 90% feel optimistic about the future of the local TV news business over the next five years.
Though only 6% say they do an excellent job overall, the survey finds two-thirds of news directors ranking their work as good or better.
Most of the news directors say that their coverage of local public affairs and sports is “average” or “good,” but that their coverage of weather, emergencies and crime/fire/accidents is significantly better — “good” or “excellent.” More than half deem weather and emergency coverage “excellent.”
The survey involved 643 working news directors with a response rate of 21%.
So what do you think?
The survey also found that one out of every 10 news directors see social media as critical finding sources and promoting content. Almost three-quarters say that Web and mobile apps are “extremely important” to disseminating news.