The journalist’s guide to driving traffic through SEO

Let’s start with the basics:  What is SEO? Search engine optimization (SEO) can be defined as the process of improving the amount and quality of traffic from a search engine to a particular story or website. Daniel Petty of the Denver Post told a packed house at the SPJ/ONA JournCamp in Phoenix that most Web …

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A better TV reporter resume reel

If you’re one of the thousands of journalism graduates looking for an on-air job in TV news right now, this post is for you. By now you’ve probably put together your resume reel and posted it on YouTube or elsewhere online.  And, if you’re like most others hunting for reporting jobs, your reel begins with …

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Perfect timing for social media

Time management is one of the most challenging issues facing multimedia journalists.  So, knowing the most critical times to post to social media can help journalists plan and prioritize. Bitly, a popular URL shortener, used its own data to find the the optimal days and times for posting links to social media. On the Poynter …

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