Perfect timing for social media

Time management is one of the most challenging issues facing multimedia journalists.  So, knowing the most critical times to post to social media can help journalists plan and prioritize.

Bitly, a popular URL shortener, used its own data to find the the optimal days and times for posting links to social media.

On the Poynter website, Jeff Sonderman summarized the results.

  • On Twitter, the best window is 1 to 3 p.m. Mondays through Thursdays.
  • Facebook was hot at 1 to 4 p.m.
  • Tumblr is a night owl, with posts doing best after 7 p.m.

He also created charts to visualize the data, like the one below for Twitter.

A quick note on how to read these charts: Links posted during the darker blue periods received more average clicks over their following 24-hour lifespan. So this is showing when it’s best to post a link, not necessarily when the clicks will occur.

This kind of research is invaluable for journalists.  The more we can understand the social media audience, the better we can serve it.