Month: December 2013

Better TV producing: The morning show

According to this year’s RTDNA survey, when TV stations add newscasts, they add morning shows. The big winner was weekend mornings. Over 20% of the news directors who added newscasts listed Saturday morning, Sunday morning or both. Next came the…

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Ethics made simple

The news business seems to get more complicated all the time. Journalists are expected to work faster, file more often and serve more outlets. With less time to think, mistakes can happen and errors can be costly. News outlets lose…

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Smart strategies for more online video sharing

You’ve seen the statistics — millions of Americans will watch more than a billion videos online today.  And who better to dominate the online video audience than TV stations?  Yet, how much video gets aired that never makes it’s way…

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