TV reporter tips for better storytelling

The old inverted pyramid approach to storytelling — reporting the most important information first — is still a useful tool, especially in breaking news situations.  But creative reporters like to  change the approach to fit the content.  Rachel Beech at WDAM-TV in Hattiesburg, Mississippi says she has a favorite technique for writing feature stories. “With …

Continue reading ‘TV reporter tips for better storytelling’ »

Share

Station says shorter stories serve audience better

At WXII-12 in Winston-Salem, North Carolina, the newsroom has been rethinking the way it delivers news to viewers on air, now that so many are consuming content on smartphones. “The biggest change I would say from when I started in 2000 is the ability of people to get news and information now; it comes so quickly …

Continue reading ‘Station says shorter stories serve audience better’ »

Share

Top 5 social media writing tips

It’s not hard to find a slew of articles on best practices for social media tweets and posts, but if you can only focus on five things, here’s where to start! 1.  Share “news.” Before you say, “Duh!” — let us explain.  In addition to sharing pieces of information about any story you’re reporting, be …

Continue reading ‘Top 5 social media writing tips’ »

Share