Month: June 2014

TV reporter tips for better storytelling

The old inverted pyramid approach to storytelling — reporting the most important information first — is still a useful tool, especially in breaking news situations.  But creative reporters like to  change the approach to fit the content.  Rachel Beech at…

Share

Station says shorter stories serve audience better

At WXII-12 in Winston-Salem, North Carolina, the newsroom has been rethinking the way it delivers news to viewers on air, now that so many are consuming content on smartphones. “The biggest change I would say from when I started in 2000…

Share

Top 5 social media writing tips

It’s not hard to find a slew of articles on best practices for social media tweets and posts, but if you can only focus on five things, here’s where to start! 1.  Share “news.” Before you say, “Duh!” — let…

Share