The old inverted pyramid approach to storytelling — reporting the most important information first — is still a useful tool, especially in breaking news situations. But creative reporters like to change the approach to fit the content. Rachel Beech at…
Month: June 2014
Station says shorter stories serve audience better
Top 5 social media writing tips
It’s not hard to find a slew of articles on best practices for social media tweets and posts, but if you can only focus on five things, here’s where to start! 1. Share “news.” Before you say, “Duh!” — let…