Month: July 2014

The importance of follow-up questions

News conferences are part of every journalist’s work life. Some reporters can’t go a week without covering several–largely because the newsmakers on their beat hold group sessions regularly but rarely schedule one-on-ones. It’s not easy to get good material from a…

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4 surefire tips for more effective TV writing

Reporters usually get all the credit for great broadcast writing, but if you consider the amount of writing TV producers do in a single day, you’ll understand why we thought WXII-TV’s Executive Producer Brian Neal might have some good advice…

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