Archive For April 25, 2016

TV anchor/reporter sees advantages in live streaming

TV anchor/reporter sees advantages in live streaming

KFDM-TV in Beaumont has close to 140,000 page likes on Facebook and that makes up a sizeable instant audience for the station’s live streaming efforts.  KFDM anchor Tiffany Murphy found out herself just how much reach Facebook Live can have when she was sent to cover a fire at the local Humane Society. “I only…

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What makes people trust the news?

What makes people trust the news?

You’ve heard, no doubt, that Americans have little confidence in what they see, hear or read in the news media. Last year, according to Gallup, trust in media set a new low with just 7% saying they have a great deal of confidence in the news. What’s to be done? A new study offers some clues. The Media Insight Project…

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How much effort should journalists put into Twitter?

How much effort should journalists put into Twitter?

If you’re strapped for time, a Facebook post will likely do more for your website than a tweet.  That’s according to research released on the NiemanLab website by Parse.ly, a social analytics tool used by hundreds of news organizations.  The key finding from monitoring traffic referral sources for about 200 of Parse.ly’s client sites?  Just…

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Want a TV job?  Think about station websites

Want a TV job? Think about station websites

Got news judgment, curiosity and energy?  Raycom’s Brad Conaway wants to talk to you.  The corporate digital content manager says good decision-making is essential when you’re running a TV station’s website and social channels. “A lot of the job is news judgment.  You have to figure out, ‘Is this a web story? An app alert? Facebook?  What…

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A social media ethics code you can support

A social media ethics code you can support

If you’re a journalist and you use social media, you’ll want to read this.  And if you work for a news organization — from student media on up to the top markets, you’ll want to read this, too. According to the Online News Assocation website, “The ONA Social Newsgathering Ethics Code is a document that…

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