Category: 01. The Multimedia Mindset

Remember the reader

Mick Cote, Canadian Press

When you produce a story, are you thinking of how people are going to consume it? Mick Côté, digital news editor at The Canadian Press, says that in most newsrooms the answer is typically, “No.” And that’s a shame. “We’re so…

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Local TV news profitable on air, online

There’s certainly no reason to rest on your proverbial laurels if you work in TV news, but neither is it time to call the undertaker. The latest RTDNA/Hofstra University Annual Survey found that 2015 marked another strong year for the TV…

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New edition now available

New…and improved! The third edition of Advancing the Story has just been published by CQ Press and is available for pre-order at Amazon. If you’ve used an earlier edition,  you’ll see that we’ve added a separate chapter on TV producing…

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Advice from a multimedia journalist

Study, study, study! That’s just one tip from Nina Terrero, who covers pop culture and entertainment for Entertainment Weekly and NBC’s Today Show. But she’s not talking about what you should do in school. Terrero told the Huffington Post that she preps…

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New opportunities for multimedia journalism

One downside of social media like Twitter and Facebook is the way information has to be compressed. The more popular these platforms have become, the more journalists have feared the extinction of something many of them hold dear: long-form storytelling. But…

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Finding new online storytelling forms

The Internet is really still in its infancy, and according to USC’s Koci Hernandez, that means journalists still have time to help mold it as a storytelling platform. “We have small opportunity while the Internet is still a baby to…

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How journalists track what’s new in social media tools

Every time you turn around, it seems like there are new social media tools to try out.  From Rebel Mouse to Storyful Multisearch, they just seem to keep coming.  For journalists, it’s important to keep up with what’s going on…

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Top qualities of a top journalist

Contributed by Anna Ellingburg Students often feel inundated with advice about the hundreds of skills and attributes journalists “must have” in order to be successful. But the journalists at WMC Action News 5 in Memphis have narrowed the list to…

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Top journalism skills in 2012

So, it may seen a little arrogant to assume that our blog can act as a barometer of the journalism industry, but what the heck. If you look at the five most viewed posts of 2012, it seems reasonable to…

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Lessons from a viral video

So, how do you get more than 5 million people to watch your story?  Take a look. 1. The content is compelling.  Many people, including me, have entered into this debate and the student producer, Patrick Romero, used a simple…

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