It’s something we’ve been saying at Advancing the Story for a long time — multimedia allows you to tell more people more of your story. Now, Nielsen research finds that it might help TV stations make more money. Nielsen tracked total audience — both on air and online — for the ABC affiliates in Seattle [...]
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About two years ago, mobile newsgathering began showing up as part of the required skillset found in journalism job postings. Now, according to a survey of jobs posted by the Top 10 newspaper and television companies in the U.S., almost one out of every five jobs mentions mobile. Gannett recruiter Virgil Smith says employers are [...]
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Looks like it’s social media week on Advancing the Story. The video comes from Mashable and features an interview conducted by Adam Ostrow with Vadim Lavrusik of Facebook. (Thanks to Sue Weakley for the heads up.) A big chunk of the 30-minute video is devoted to the newish “subscribe” function on Facebook. Lavrusik says Facebook [...]
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The Project for Excellence in Journalism released results of a study regarding Twitter use by 13 major news outlets. The findings are interesting in that they seem to indicate that most news organizations are still using social media as a promotional tool, rather than as a means for interacting with audiences. The vast majority of [...]
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“Everyone should have a smartphone in the future; it’s baseline gear,” says Damon Kiesow of Boston.com. Speaking at the Society of Professional Journalists convention in New Orleans, Kiesow says newsrooms have to get more “intentional and strategic” when it comes to mobile. “It doesn’t work to just go buy 20 iPhones and tell the reporters [...]
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The average network news station airs more than five and a half hours of news every weekday. That’s according to the latest figures from the annual RTDNA/Hofstra Survey, which found that 42% of stations increased their news production in the last year. So which time periods grew most? Weekdays at 4:30 am came out on [...]
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Whether you work for a TV station on a budget or you’re still involved in a college broadcast, a new type of converter is making it easier and less expensive than ever to go live, air video from YouTube, even pull graphics from a PC screen to incorporate into a show. TV News Check does [...]
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Where are the jobs in TV news? Just ask news director Bruce Barkley of WAPT in Jackson, Miss. “Want to be a producer? asks Barkley. He’s not kidding, either. Year after year, news directors lament that for every reporter job they get dozens of applicants, if not more. For a producer job, some in small [...]
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Each year, the Project for Excellence in Journalism produces a report on “The Year in News.” Can you guess what the Top 3 stories were for all media this year? Breaking it down to network evening, network morning and cable news, we find that cable spent a major chunk of it’s time (15.3%) on the [...]
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This isn’t the first time we’ve heard a call to do away with TV sweeps periods, but Brad Adgate makes the case in Advertising Age that there are more reasons than ever before to finally put an end to the practice. According to Adgate, the emphasis on sweeps periods leaves resources depleted throughout the rest of the [...]
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