Category: 10. Producing: Multimedia

Data and graphics create a new kind of journalist

Take clean and accurate data, strong visualization and excellent writing and you get some of the most powerful reporting available right now. Sarah Frostenson has the job title of graphics editor at Politico, but she’s really a new breed of…

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SEO for journalists

I’m a reporter. What do I care about SEO? The answer should be “plenty,” if you care whether anyone sees that story you worked so hard on once it’s posted online. Here’s why: The digital audience is made up of…

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Using Facebook Live for better TV

Severe weather is a major driver of audience interest for local TV stations and Facebook Live has become an important tool for getting more information to more people. Kelsey Jacobson is the digital content director for WMC Action News 5…

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Using Facebook to promote nightly newscasts

It’s no secret that Facebook is a major driver of traffic to local TV news websites, but there is less certainty that social media has an impact on newscast ratings. Marketshare’s Paul Greeley explored the issue recently since it’s the…

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Want a TV job? Think about station websites

Got news judgment, curiosity and energy?  Raycom’s Brad Conaway wants to talk to you.  The corporate digital content manager says good decision-making is essential when you’re running a TV station’s website and social channels. “A lot of the job is news judgment.…

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A social media ethics code you can support

If you’re a journalist and you use social media, you’ll want to read this.  And if you work for a news organization — from student media on up to the top markets, you’ll want to read this, too. According to…

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Top 5 strategies to create better mobile video

There is plenty being said and written about the explosion in video consumption on mobile devices, but very few local news organizations seem to be producing content specifically for mobile viewing.  Resources are definitely an issue, but the time is…

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Social first is smart strategy for promoting TV stories

Full disclosure:  I believe Boyd Huppert from KARE 11 in Minneapolis may be one of the best TV storytellers ever.  So, when he says it’s time for TV folks to rethink the value of social media, we should listen. “I’ve…

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