Using Facebook to promote nightly newscasts

It’s no secret that Facebook is a major driver of traffic to local TV news websites, but there is less certainty that social media has an impact on newscast ratings. Marketshare’s Paul Greeley explored the issue recently since it’s the November ratings period and “many stations are using Facebook to promote special reports for their …

Continue reading ‘Using Facebook to promote nightly newscasts’ »

Share

How much effort should journalists put into Twitter?

If you’re strapped for time, a Facebook post will likely do more for your website than a tweet.  That’s according to research released on the NiemanLab website by Parse.ly, a social analytics tool used by hundreds of news organizations.  The key finding from monitoring traffic referral sources for about 200 of Parse.ly’s client sites?  Just …

Continue reading ‘How much effort should journalists put into Twitter?’ »

Share

Want a TV job? Think about station websites

Got news judgment, curiosity and energy?  Raycom’s Brad Conaway wants to talk to you.  The corporate digital content manager says good decision-making is essential when you’re running a TV station’s website and social channels. “A lot of the job is news judgment.  You have to figure out, ‘Is this a web story? An app alert? Facebook?  What …

Continue reading ‘Want a TV job? Think about station websites’ »

Share

A social media ethics code you can support

If you’re a journalist and you use social media, you’ll want to read this.  And if you work for a news organization — from student media on up to the top markets, you’ll want to read this, too. According to the Online News Assocation website, “The ONA Social Newsgathering Ethics Code is a document that …

Continue reading ‘A social media ethics code you can support’ »

Share

Top 5 strategies to create better mobile video

There is plenty being said and written about the explosion in video consumption on mobile devices, but very few local news organizations seem to be producing content specifically for mobile viewing.  Resources are definitely an issue, but the time is coming when reporters may no longer be doing a “Web version” of their stories, rather …

Continue reading ‘Top 5 strategies to create better mobile video’ »

Share

Social first is smart strategy for promoting TV stories

Full disclosure:  I believe Boyd Huppert from KARE 11 in Minneapolis may be one of the best TV storytellers ever.  So, when he says it’s time for TV folks to rethink the value of social media, we should listen. “I’ve been a reporter for 31 years, and the only audience measurement we had for most …

Continue reading ‘Social first is smart strategy for promoting TV stories’ »

Share

Online news video survey says…

…long and high quality is better. Research published in the Newspaper Research Journal, “Longer, Higher Quality Videos Preferred by News Viewers” had several key findings: Viewers preferred high-quality videos over low-quality videos. (Not exactly a big surprise!) While prior research indicates that people can tolerate lower-quality videos if they like the content, this study suggests viewers “would …

Continue reading ‘Online news video survey says…’ »

Share

How to boost audience engagement

Two things we know about social media. Sharing news is easy. Engaging the audience is hard. So why bother? Engagement is key to building an audience for the journalism you work so hard to produce. Here are three tips for boosting engagement that we shared at the Broadcast Education Association conference in Las Vegas this week. …

Continue reading ‘How to boost audience engagement’ »

Share

Using Vine app in the newsroom

In today’s media environment it’s important that news organizations actively seek out audience, and with its 40 million registered users, Vine is a social media platform worth considering. But who is using it well and what can journalists learn from their experience?  The Reynolds Journalism Institute produced a video case study on Mashable’s use of Vine. …

Continue reading ‘Using Vine app in the newsroom’ »

Share

How newsrooms should be using wearables

When it comes to news gathering, USC’s Robert Hernandez says mobile phones just aren’t fast enough. Hernandez, who says he “hijacks tech for journalism,” is looking to wearables as a catalyst for the next big change in the news business. “It’s not the device, it’s the content,” said Hernandez. “It’s actually the content optimized for …

Continue reading ‘How newsrooms should be using wearables’ »

Share