Category: 11. Delivering the News

Loving the MMJ life

Joe Little is an MMJ by choice and loves working alone. He shoots, edits, and does his own live shots from the field for KGTV in San Diego, California. He even produces his own graphics. “There is nothing a traditional…

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Podcasting tips

What are the keys to creating a successful podcast? That depends on how you define success. Podcasts are niche products, by definition. “When you choose a topic, you are limiting the size of your audience,” says Michael O’Connell, host of…

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Using Facebook to promote nightly newscasts

It’s no secret that Facebook is a major driver of traffic to local TV news websites, but there is less certainty that social media has an impact on newscast ratings. Marketshare’s Paul Greeley explored the issue recently since it’s the…

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How journalists can play the social media game

If you don’t have time for social media, you don’t have time for your customers. So says Chip Mahaney, a recruiter for E.W. Scripps, who offers suggestions for journalists trying to expand their social footprints. “Be social, not awkward. It’s not…

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TV anchor/reporter sees advantages in live streaming

KFDM-TV in Beaumont has close to 140,000 page likes on Facebook and that makes up a sizeable instant audience for the station’s live streaming efforts.  KFDM anchor Tiffany Murphy found out herself just how much reach Facebook Live can have…

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What it takes to anchor TV news

For many TV journalists, moving into a spot on the anchor desk is a dream come true.   Today, Ginger Gadsden is living that dream at WKMG in Orlando, but she says the reality is that anchoring is also hard work.…

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Social first is smart strategy for promoting TV stories

Full disclosure:  I believe Boyd Huppert from KARE 11 in Minneapolis may be one of the best TV storytellers ever.  So, when he says it’s time for TV folks to rethink the value of social media, we should listen. “I’ve…

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Local TV anchors and reporters share social media strategies

Like many other television news stations, WLOX in South Mississippi realizes that a large portion of its viewing audience comes from social media sites. New producers and reporters learn how to write Web stories, tweet and post to Facebook long…

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Using Vine app in the newsroom

In today’s media environment it’s important that news organizations actively seek out audience, and with its 40 million registered users, Vine is a social media platform worth considering. But who is using it well and what can journalists learn from their…

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