Using Facebook to Promote Nightly Newscasts

It’s no secret that Facebook is a major driver of traffic to local TV news websites, but there is less certainty that social media has an impact on newscast ratings. Marketshare’s Paul Greeley explored the issue recently since it’s the November ratings period and “many stations are using Facebook to promote special reports for their …

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How journalists can play the social media game

If you don’t have time for social media, you don’t have time for your customers. So says Chip Mahaney, a recruiter for E.W. Scripps, who offers suggestions for journalists trying to expand their social footprints. “Be social, not awkward. It’s not just about you.  Your camera has two lenses and journalists need to be using the …

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Three of four U.S. journalists feel more engaged with audience thanks to social media

The advent of social media has, of course, fundamentally changed journalism in the U.S. and around the world.  According to research conducted by Dr. Agnes Gulyas of Canterbury Christ Church University in the U.K., 78% of the U.S. journalists she surveyed indicated social media had helped them become more engaged with the audience.  They also …

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TV anchor/reporter sees advantages in live streaming

KFDM-TV in Beaumont has close to 140,000 page likes on Facebook and that makes up a sizeable instant audience for the station’s live streaming efforts.  KFDM anchor Tiffany Murphy found out herself just how much reach Facebook Live can have when she was sent to cover a fire at the local Humane Society. “I only …

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What it takes to anchor TV news

For many TV journalists, moving into a spot on the anchor desk is a dream come true.   Today, Ginger Gadsden is living that dream at WKMG in Orlando, but she says the reality is that anchoring is also hard work. “It’s so much more than reading the news; you think you have people catering to …

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Social first is smart strategy for promoting TV stories

Full disclosure:  I believe Boyd Huppert from KARE 11 in Minneapolis may be one of the best TV storytellers ever.  So, when he says it’s time for TV folks to rethink the value of social media, we should listen. “I’ve been a reporter for 31 years, and the only audience measurement we had for most …

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Local TV anchors and reporters share social media strategies

Like many other television news stations, WLOX in South Mississippi realizes that a large portion of its viewing audience comes from social media sites. New producers and reporters learn how to write Web stories, tweet and post to Facebook long before they begin to work on broadcasts. Christina Garcia is familiar to audiences across South …

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Using Vine app in the newsroom

In today’s media environment it’s important that news organizations actively seek out audience, and with its 40 million registered users, Vine is a social media platform worth considering. But who is using it well and what can journalists learn from their experience?  The Reynolds Journalism Institute produced a video case study on Mashable’s use of Vine. …

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Getting on-air when you’re hired behind the scenes

It’s a dilemma faced by many on the hunt for a reporting or anchoring job.  Do you take an off-air position as a producer or work on the website to get your foot in the door?  Or do you reject any opportunity that doesn’t involve doing your dream job? Talent coach Nick Dalley says there …

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TV anchoring tips from a pro

KRON4 anchor Marty Gonzalez calls them “TV Hands” — that’s when an anchor keeps the elbows in, hands at waist level and then talks using natural gestures. Gonzalez also teaches broadcast journalism at San Francisco State University and says it’s hard to get inexperienced anchors to stop clasping their hands together in a death grip …

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