What mobile journalism should be and why it isn’t

Mobile guru Judd Slivka much of the gear added to mobile devices increases quality and decreases mobility.

Mobile guru Judd Slivka says much of the gear added to mobile devices increases quality and decreases “mobility.”

“We’re doing mobile journalism wrong.”

Judd Slivka teaches mobile journalism at the University of Missouri and says he’s tested more than 700 apps in the process.

So, why is this mobile evangelist down on mobile news gathering as it’s done today?

“We’re trying to use the tools to create TV packages, what used to work in the traditional news culture.  We’re not playing to the technology’s strengths,” says Slivka.

According to him, mobile has four big advantages:

1. Mobile gives a force multiplier effect. Think of a story — tragic or otherwise — where you need to flood the area with assets. Every news staffer with a mobile phone can be used to gather the kind of quick-hit video and interviews that resonate over social media.

2. Mobile gives us a single production platform. Typically we’d report on a camera or audio recorder, transfer a card to a laptop and assemble and edit there, transmit either from the laptop or through a sat transmitter and then watch social reaction via phone or laptop. Mobile consolidates that and reduces time-to-publish.

3. We can go direct to social fast. This is where the brand battle is going to be increasingly won and lost, as flagship products such as newscasts and websites become places for deep story details.  Mobile platforms are built as social tools and can help us get accurate information to the audience ahead of competitors.

4. The app universe lets us build novel content. Content won’t look the same when we build it from a phone — and that’s a good thing. Using a collage app like Diptic or PicPlayPost, still images or videos can be presented in a way that lets the audience decide how they want to interact with the story.  360 Panorama can do an immersive 360-degree shot, for example, to show the breadth of damage at a natural disaster or what a football field looks like at halftime of a big game.

Slivka says we need to be thinking about “mobile made” as a separate content form.

“It’s bite-sized and consumable.”



Why NBC News had to suspend Brian Williams

Brian_Williams_2015When NBC suspended its main news anchor in February, it put out a statement saying his actions were inexcusable. Taking him off air for six months without pay, said NBC Universal CEO Steve Burke, was a “severe and appropriate punishment” for having “jeopardized the trust millions of Americans place in NBC News.”

Williams had already apologized for misrepresenting what happened to him covering the Iraq war a dozen years ago–falsely saying his helicopter had been shot down. When that didn’t quell the furor, he took himself off air “for several days.” It wasn’t nearly enough.

By stopping short of firing Williams, NBC left the door open for his return–just a crack. But the door could easily slam shut if the internal investigation still underway uncovers evidence Williams did more than embellish one war story. Questions also have been raised about his reporting after Hurricane Katrina. If it turns out he’s a serial fabricator, I think he’s toast.

Why so harsh? “It’s a thing you build over time…called trust.” That what NBC was selling in a series of promos just two months ago, marking Williams’ 10th anniversary in the anchor chair.

Whatever trust Williams had, it’s seriously compromised. NBC clearly hopes that putting him on a shelf will protect the rest of the news division from further damage. But that’s no slam dunk. It’s not just possible but probable that others within the news division were aware Williams was fibbing about Iraq, and that he’d been doing it for years. What does that say about NBC’s commitment to truth and accuracy? If the network really wants to put this behind them, they’ll likely have to do more than punish the figurehead.

NBC News will survive without Williams. Lester Holt is a well-qualified and experienced anchor who has been the network’s designated substitute for years. And Andrew Tyndall, who monitors network news, says it doesn’t matter all that much who is in the chair.

Network nightly newscast audiences are remarkably stable, if gradually aging and declining. Audience size is determined much more by the performance of their lead-in local newscasts than by the identity of the newsreader. And, as said, journalistic content is determined much more by the performance of correspondents and producers than by the newsreader’s personality.

Could Williams resurrect his career? Of course he could. Al Tompkins at the Poynter Institute even thinks he could return to the anchor chair. He wouldn’t be the first journalist caught fudging the truth to get a second chance, and Americans love a redemption story. But I’m not so sure. I have trouble imagining how the network would deal with more “lyin’ Brian” memes, which are bound to resurface even if Williams offers an abject apology.

One thing is sure in today’s network news world: money talks. “NBC Nightly News with Brian Williams” is the only network newscast in eight years to draw more than 10 million viewers in a week. If the ratings plummet without him, NBC just might try to find a way to bring him back.


A version of this post was previously published at NewsLab


How to boost audience engagement

Two things we know about social media. Sharing news is easy. Engaging the audience is hard. So why bother?

Engagement is key to building an audience for the journalism you work so hard to produce. Here are three tips for boosting engagement that we shared at the Broadcast Education Association conference in Las Vegas this week.

1. Know your audience.
The BBC’s Facebook page for its soccer program, Match of the Day, has more than 2.7 million followers. What it didn’t have was much success referring its Facebook fans to the BBC website. BBC_match_of_the_day_FacebookThat changed when social media managers became more intentional about engagement. Digital development editor Chris Hurst says referrals grew by 6000% after making some changes on Facebook: more “fun” posts, regular Q&A sessions with pundits, and many more replies to fan comments. They also used analytics to figure out how and when to post to get the most referrals. Consider how your student media use Facebook now and whether some of these strategies could boost engagement and referrals.

2. Target the right audience.
Facebook now allows pages to target fans by interests in addition to age, gender and location. The New York Times is experimenting with sharing TV show recaps on Facebook only with fans of the show in question, reaching a smaller but more passionate audience. The newspaper has seen spikes in engagement that sometimes reach 30 to 40 times what a normal post would elicit. VOX Media’s sports site SBNation targets posts to fans of specific teams. Student media could try this kind of targeting for posts about sports or other campus activities like music, theater and so forth.

3. Use the medium correctly.
Twitter may be a megaphone but your message won’t go far if you don’t know how it works. Consider two tweets sent out the night a man was shot at the U. S. Census Bureau outside Washington, D.C. Both are from journalists, but you’d never know it from the first one. Clarence Williams is a reporter at the Washington Post. He has 227 followers. His tweet makes no mention of his employer (@washingtonpost), which has more than 4 million followers. Opportunity missed.

Census bureau wapo reporterProducer Margo Shear (560 followers) does mention her employer in her tweet, so it’s amplified to the 66,000 plus followers of the television station, @wusa9. She also includes a hashtag, to make sure the tweet reaches anyone following the story that way.

Census bureau crazy night

One more point about engagement on social media: it’s a moving target. Facebook and Twitter are the big dogs, but it seems like there’s a new puppy up for adoption every week. Meerkat and Periscope make live video streaming easy for anyone with a smartphone, and allow users to comment on or ask questions about what they’re watching. Messaging apps like Snapchat are being used to share news. And even the anonymous gossip app YikYak may have news applications: the University of Florida’s J-school is experimenting with a YikYak feed, sharing campus news in the Gainesville area.

Whatever social sharing site or app you use, engaging the audience takes work. If you’ve tried something new and seen it pay off, we’d love to hear about it.


Must-have multimedia tools for TV journalists

RussellWhen Tony Russell heads out to cover a story for KOTV in Tulsa, Oklahoma, his toolkit includes two phones and a host of apps.  His favorite is Instagram.

“I use Instagram because I like to show viewers what I’m working on,” said Russell, who goes by @tonyrusselltv across social media. “I also like how Instagram can share my photo across Twitter and Facebook.”

Russell says there’s an active subculture of people who use the #tvnews #tvphotog #tvreporter tags on Instagram and he wants to tap into their interest.

When it comes to the most useful app for breaking news and time-saving, Russell says he uses Dropbox daily.

“I find this really effective on spot news. I can upload five photos, pop an email out with a public link to the newsroom and have it upload while I continue to work,” he said.

Of course, Twitter still matters, too.

“Twitter is the news breaking machine for me. When I post something that includes “RIGHT NOW” and “BREAKING” on Twitter I seem to get the most feedback,” said Russell.

He’s quick to point out that he does not use Twitter to post old stories or ask viewer questions. For him, Twitter is about staying on top of the big story with “happening now” information.

Depending on where you work, Russell says certain apps may be more important than others.  For him, a key app is RadarScope.

“I work in Oklahoma and this is the premier app for storm chasing and tracking storms. This pulls in hi-res Doppler weather data,” Russell said. “It costs money, but I rely on it.”

Other apps that come in handy for Russell include AP Stylebook for the text version of his stories, UStream to stream video and something called Hazmat.

“This app allows me to spot a hazmat triangle on a truck and quickly search for its contents,” Russell said. “Imagine rolling up to a spot news scene and you want to know that’s burning from the tanker? I can search through this app to find out what might be inside based on the triangle stickers on the side of the load.”

Russell says he relies on his two phones as an essential elements of his toolkit.

“The short videos I send are full-res videos shot on my phone. I upload them through Dropbox. All my ‘whips’  and pics are sent from my phone. Sometimes the Web will pull a still photo from our VO to use.”

To see more of what Russell does beyond the TV screen, check out NewsOn6.com.



The “local” in local TV news matters more than ever

A Pew Center study of local news in three different U.S. cities determined one clear winner in the competition for top local news provider — TV.  The three cities studied include Denver, Macon, Georgia and Sioux City, Iowa.  What’s particularly notable is that TV is such a dominant source for news in a large market like Denver, which has 143 local news providers, according to Pew.


These findings bode well for TV newsrooms, but the study is also a reminder of why focusing on local content vs. network feeds and franchise material is so important.

According to the study “nearly nine-in-ten residents follow local news closely—and about half do so very closely.”

The Pew report also offers interesting details on the topics of news people pay attention to — a fifth or more of people in all three cities studied say they closely track news about weather, crime, schools and education, as well as government and politics.

In a world where celebrity news and sensational stories are available across a myriad of channels, this study seems to be a reminder of where local stations should continue to focus their news coverage to better serve their communities and maintain their audiences.


How to put together a TV news package

Courtesy:  University of MontanaOne of the strongest broadcast journalism programs in the country is located at the University of Montana, and Professor Denise Dowling is one of the best instructors in the school.

She gets students started on video storytelling by following a simple formula.

“Begin and end every story with natural sound,” says Dowling, “include a nat pop in or out of every sound bite.”

Did you get that?

  • Begin and end every story with natural sound.  Natural sounds are those that occur naturally within your shooting environment.  This works best in stories that are rich with natural sound, i.e. a kid’s soccer game or a house fire with firefighters working hard at the scene.  However, at times, even traffic noise or people talking can be used as a natural sound break.  The trick is to be sure that you gather good natural sounds when you’re in the field, so you have them to use in editing.
  • Include a natural sound break or “pop” before or after sound bites.  Of course, the natural sound has to be relevant to what the interview is discussing.  Natural sound for it’s own sake is seldom compelling.

Dowling has also created a mantra to guide her students when they’re out shooting video.

“Wide, medium, tight, super tight, action, reaction,” says Dowling.  “The goal is to capture the moment.”

When people are new to video storytelling, they often do a great job of getting lots of wide and medium shots, but it’s the close-ups and extreme close-ups that draw the audience in.  A good rule of thumb is that 50 percent of the video you shoot should be made up of tight and super tight shots.

The reaction shots can be used to tell the audience what the story means.  For example, the face of a man shaking his head in disgust after the city council passes a new ordinance is likely to be a useful shot for telling part of that story.

To reinforce these concepts, Dowling asks students to produce packages that focus on something locally produced; the best of their “Made in Montana” pieces air on the local PBS affiliate.

Of course, folks who’ve been producing packages for years will probably frown at the idea of using a formula to tell stories, but for those who are just starting out, you could do much worse than following this path for your first TV packages.

This post was previously published on AdvancingTheStory.com.


More tips for writing TV news

writingonlineThe single most popular post here at Advancing the Story offers tips on writing TV news. They’re just as useful now as they were when we first shared them in 2008, but the Canadian journalism site where we found them has just been updated and the original post has vanished.

Not to worry! Here’s a recap, plus some bonus tips for good measure.

Don’t write more than you have pictures for. Obvious, right? But even experienced TV reporters sometimes write themselves into a corner because they fail to thoroughly screen their video and they have less to work with than they think. The result, too often, is lip flap or words-on-a-screen graphics. Ick. Know what you have and write tight.

Don’t fight your pictures. Pictures really do speak louder than words. Make sure your images and words are telling the same story. If you show two officials smiling and shaking hands, the viewer will get the impression they get along well even if your track says they’re suing each other. If you say it, make sure the video proves it.

Write to the corners of the pictures. The old admonition, “See dog, say dog,” is totally wrongheaded. Don’t tell viewers what they can already see. Use words to add detail, context and meaning to what they’re looking at. Don’t say traffic is bad when that’s what your pictures show; tell how much longer than usual it’s going to take drivers to get downtown.

Connect names with faces. When you introduce a character by name, make sure viewers can clearly see the person you’re referring to. Reporter Boyd Huppert looks for what he calls a “handshake shot”–a head-on medium shot. “There’s no reason to introduce a character without looking him in the eye,” he says. “I don’t want to see the side of the head or back of the head or the person in a shot with other characters so I don’t know who I’m supposed to be looking at.”

Preserve surprises. Don’t use your narration to announce what’s coming up. Let the viewer experience it through video and sound. Instead of writing, “Just as the show was starting, the tent collapsed.” Try something like this: “What happened next wasn’t on the program.” Show, don’t tell.

Parallel park. Use pauses productively. Instead of cutting a sound bite to remove a pause and covering the edit with a cutaway, let the video roll and insert a short line of narration during the pause. Parallel parking your track makes for a seamless story.

These tips should help you write stronger, more coherent stories. If they work for you, please let us know!



6 ideas for better newscasts from a Murrow Award winner

WBIRLisa Leko is a producer at WBIR in Knoxville, Tennessee.  Last year, the station won an Edward R. Murrow Award for best newscast among stations in small markets.  Leko recently took part in an RTDNA-sponsored webinar on what makes a newscast worthy of a Murrow, and we think you’ll find that her six pieces of advice are quite sound.

1.  Ditch the checklist.  Yes, yes and yes!  We get it, many newscasts are formatted to force producers to put specific content, like health news or national news, for example, in specific blocks, but Leko says that can be a mistake.

“Just because you have a template, doesn’t mean you have to stick with it.”  Instead, she recommends putting in the most newsworthy stories of the day and suggests that both the audience and the boss will forgive you if the content is good.

2.  Anchors off the desk.  Leko moves her anchors around in the studio and even puts them outside when its warranted.  She says shaking things up a bit can add energy to the presentation and interest for the audience.

3.  Let anchors ask Q&A of live reporters.  This practice goes in and out of fashion, probably because it has to be done well to work, but Leko says she thinks it helps build anchor credibility.

4. People love lists.  Hey,  if you’re reading this, it may be true.  She says putting content like, “5 Things You Need to Know about Flu” into your newscast makes information memorable and shareable on social media.

5.  Improve your graphics.  Leko actually simply suggested that you add more graphics because she finds readers “boring.”  She goes on to suggest that producers work harder at producing better graphics, and that’s where I think she’s absolutely right.

6.  Don’t be afraid to use still images.  Leko offered a beautiful example of how a mix of stills and video can drive a story, which you can view it within the presentation linked above.  She says the station will routinely use still images on breaking stories, for example, when video may be hard to come by.

Thanks, Lisa Leko!



Great video editing tips

A good editor can make something out of almost nothing. Boring video? Pick up the pace in the edit and the viewer may not even notice how dull the shots are. A bad editor, on the other hand, can ruin even the best video.

I remember–not fondly–the experience of working with an editor who always cut in on the first frame of any shot and often missed the action entirely. I used to think the guy was lazy but I now believe he just had no idea what he was doing. He’d learned how to push the buttons but had never really been trained in the finer points of editing. What a shame Edit Foundry didn’t exist back then.

Edit Foundry is a blog is written by Shawn Montano of Thunderbird Media, a three-time winner of the NPPA’s Editor of the Year award. [I wrote about him in 2008 when he was let go from a Denver station just after winning his second EOY.] Obviously, he knows his stuff. For more than five years, he’s been sharing what he knows, both online and in the classroom at local community and technical colleges. And it’s not just for beginners.

For example, I wish that editor I worked with could have read the post titled “Movement in every edit (well almost every edit).” Montano writes:

I often base my edit decisions on movement. If I’m choosing between two shots, I’ll choose motion over a better composed shot with no action happening in the shot.

That seems clear enough, but it’s even clearer when you watch this story Montano edited:

Now read his explanation of what he did and why. Isn’t this a great teaching tool?

The blog is a rich resource, full of tips and examples on everything from the importance of tight shots to the logic of natural sound. I may not always agree with some of the choices Montano makes in the edit room but I’m a huge fan of the site. And you can get more editing tips by following @ShawnMontano on Twitter and watching for his #VETOTD (video editing tip of the day). How I wish I could have made these suggestions to that editor who used to drive me nuts!

This post is updated from the original, which was sourced from: NewsLab


TV news directors reveal their resume-watching secrets

With December graduations complete and the holidays over, news directors all around the country will be watching a lot of resume reels, but not for very long.

News director Lee Thompson oversees KTVZ/KFXO in Bend, Oregon.  He says he gives job candidates all of :10 before he decides whether they’re worth looking at longer.  If not, he puts the them in the “Good luck with your career” file.

As we reported in a post last year, at WPMI in Mobile/Pensacola, Bob Noonan says he watches a resume reel for :30, but only after he’s read the “paper” resume.  On that resume, he says he’s looking for evidence of internships and for where the candidate went to school in case he knows one of the professors who teaches in the program.

News director Dave Beech is more generous with his time.  When hiring for WTVA in Tupelo, Mississippi, he might watch a reel for as long as :90, unless he gets bored first.

Beech says the reel should include 2-3 stand-ups and 2-3 stories—no more.  He’s also OK with candidates including a little anchoring at the end.

(Reporter Aubry Killion works at 5News in Ft. Smith, Arkansas.  This is the reel he used to get a job right out of school.)

Noonan says his last hire’s resume reel began with a few stand-ups in which she moved and was creative.  Thompson says he met his last hire at News Director Day at NAB.  He found her engaging, and within 24 hours she had made contact again with him.  She included links to her resume and video work within the email.

Thompson’s advice to job seekers is to meet as many people in the business as possible, and give them your card and resume.

Just make sure your reel is dynamite right off the top.

Thanks to Dr. Nancy Dupont at the University of Mississippi for her contributions to this post.