Tag: Multimedia skills

SEO for journalists

I’m a reporter. What do I care about SEO? The answer should be “plenty,” if you care whether anyone sees that story you worked so hard on once it’s posted online. Here’s why: The digital audience is made up of…

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Using Facebook to promote nightly newscasts

It’s no secret that Facebook is a major driver of traffic to local TV news websites, but there is less certainty that social media has an impact on newscast ratings. Marketshare’s Paul Greeley explored the issue recently since it’s the…

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Whatever happened to audio?

In television, sound is the other half of the picture. No matter how gorgeous your video is, its impact depends in part on the quality of the audio. Lousy sound can ruin even the strongest pictures. So if sound is so…

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Top multimedia journalism skills used on the job

The Annual Surveys of Journalism & Mass Communications Graduates is out, and once again it’s critical reading for anyone looking for a job in the industry. Here’s a list of some of the key findings as they relate to multimedia…

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