5 things I wish I knew when I started my TV news producer career

One of the most popular pieces on the Fast Company website right now offers up nine pieces of advice for someone just getting started in a career.  It’s worth the read if you’re a recent grad looking for work or are relatively new on the job. Now, if that job you’re seeking is that of …

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Better TV producing: The morning show

According to this year’s RTDNA survey, when TV stations add newscasts, they add morning shows. The big winner was weekend mornings. Over 20% of the news directors who added newscasts listed Saturday morning, Sunday morning or both. Next came the early morning on weekdays, with the 4 am hour and 5 am hour each getting …

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What works online — tips from a Web producer

Maybe this is merely anecdotal evidence, but it seems like more and more online editors are coming from the newscast producing ranks. Take Renee Johnson, for example, who runs the website for WLOX-TV in Biloxi; the former producer is now running the show online. She says to drive social, mobile and online traffic, you have …

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Be a tease! The job of a news promotion producer

When it comes to teaching broadcast journalism, most schools tend to focus on reporting.  Sure they teach video skills, too, and a few also prepare newscast producers, but there are many other jobs at TV news stations that rarely get a mention.  One of those jobs is that of a news promotion producer. “It’s fast-paced …

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How to apply for a newscast producing job

Broadcast news researcher and educator Bob Papper says there’s one criterion essential for getting a producing job. “You have to be able to breathe on your own,” says Papper. So, that’s a joke, but it’s not that funny to news directors like Adam Bradshaw of FOX5 in Las Vegas. “Producers, producers, producers; we need producers,” …

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Would you make a good newscast producer?

Brit Stack was like many journalism students; she was learning about reporting and shooting, editing and writing and keeping her eye out for reporting jobs.  But Brit was also smart enough to grab an opportunity, so when she got a chance to take a 6-week producing internship in Jackson, Miss., she jumped at it. “It …

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The great J-school debate, revisited

What exactly is the value of a journalism degree? Are J-schools really preparing students for the media jobs of the future? The questions aren’t new, but they’ve come up again in connection with the selection of a new dean for Columbia’s prestigious graduate school of journalism. If you haven’t read it, Michael Wolff’s take in …

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Keeping viewers’ attention for the newscast

New research about social TV holds some interesting possibilities for newscast producers. An article about the study from Time Warner Research Council found that interacting with social media actually keeps viewers more engaged with the programming than those simply watching the content. The researchers used biometric monitoring and eye tracking to gauge 126 Millennial viewers’ …

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Producing newscasts for speed

In an on-demand world, technology has and will continue to change the newscast producer’s job. “A digital rundown allows you to be more immediate. It’s the news, not the ‘olds,’” says Rick Russell, news director at WJTV in Jackson, Miss. “Producers must be organized and able to change things on the fly.” The station uses …

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Social TV may mean money and more loyal viewers for news

Forget buzz – the noise surrounding social TV is ear-splitting.  In fact, it’s tough to find a publication dealing with media trends that’s not talking about various efforts to leverage social media and television viewing. But where are all the journalists in this discussion? Well, more than 200 local TV news stations are banking on …

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