Podcasting tips

What are the keys to creating a successful podcast? That depends on how you define success. Podcasts are niche products, by definition. “When you choose a topic, you are limiting the size of your audience,” says Michael O’Connell, host of the It’s All Journalism podcast and author of Turn up the Volume: A Down and Dirty Guide …

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Five essential skills for a newscast producer

If you want a job in television news, be a producer.  At any given time, more than 20 percent of all the job ads posted by TV news outlets are for producers, but just a tiny fraction of journalism graduates have any producing experience at all. Madi Van Zile is one of the exceptions.  She …

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Salaries for TV news reporters, producers increase

When newly graduated journalists start getting those first job offers, they’re often at a loss as to how much they can expect to be paid.  The annual RTDNA Salary Survey is one of the best places to start, and this year’s graduates are getting some good news for a change. According to researcher Bob Papper, …

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6 ideas for better newscasts from a Murrow Award winner

Lisa Leko is a producer at WBIR in Knoxville, Tennessee.  Last year, the station won an Edward R. Murrow Award for best newscast among stations in small markets.  Leko recently took part in an RTDNA-sponsored webinar on what makes a newscast worthy of a Murrow, and we think you’ll find that her six pieces of …

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5 things I wish I knew when I started my TV news producer career

One of the most popular pieces on the Fast Company website right now offers up nine pieces of advice for someone just getting started in a career.  It’s worth the read if you’re a recent grad looking for work or are relatively new on the job. Now, if that job you’re seeking is that of …

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Better TV producing: The morning show

According to this year’s RTDNA survey, when TV stations add newscasts, they add morning shows. The big winner was weekend mornings. Over 20% of the news directors who added newscasts listed Saturday morning, Sunday morning or both. Next came the early morning on weekdays, with the 4 am hour and 5 am hour each getting …

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What works online — tips from a Web producer

Maybe this is merely anecdotal evidence, but it seems like more and more online editors are coming from the newscast producing ranks. Take Renee Johnson, for example, who runs the website for WLOX-TV in Biloxi; the former producer is now running the show online. She says to drive social, mobile and online traffic, you have …

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Be a tease! The job of a news promotion producer

When it comes to teaching broadcast journalism, most schools tend to focus on reporting.  Sure they teach video skills, too, and a few also prepare newscast producers, but there are many other jobs at TV news stations that rarely get a mention.  One of those jobs is that of a news promotion producer. “It’s fast-paced …

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How to apply for a newscast producing job

Broadcast news researcher and educator Bob Papper says there’s one criterion essential for getting a producing job. “You have to be able to breathe on your own,” says Papper. So, that’s a joke, but it’s not that funny to news directors like Adam Bradshaw of FOX5 in Las Vegas. “Producers, producers, producers; we need producers,” …

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