How TV journalists write for social media

Kristen Wilson spent her college career working on design and magazine projects, but her first job out of school put her on the front lines of WTVA’s social media presence.  Wilson is a Web producer for the NBC affiliate in Tupelo, Mississippi.  She says the best way to master social media is by observing your …

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Top 5 social media writing tips

It’s not hard to find a slew of articles on best practices for social media tweets and posts, but if you can only focus on five things, here’s where to start! 1.  Share “news.” Before you say, “Duh!” — let us explain.  In addition to sharing pieces of information about any story you’re reporting, be …

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How journalists track what’s new in social media tools

Every time you turn around, it seems like there are new social media tools to try out.  From Rebel Mouse to Storyful Multisearch, they just seem to keep coming.  For journalists, it’s important to keep up with what’s going on in the social media space and to do it as efficiently as possible. At Hearst …

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Expectations for digital journalists

For all the gloom and doom you hear about the future of the news business, new opportunities seem to pop up all the time. Take the job Holly Edgell has at WCPO, the Scripps-owned television station in Cincinnati, Ohio. She’s the “community editor” for WCPO-Digital, a new position that puts her in charge of social …

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Smart strategies for more online video sharing

You’ve seen the statistics — millions of Americans will watch more than a billion videos online today.  And who better to dominate the online video audience than TV stations?  Yet, how much video gets aired that never makes it’s way to social media or the Web?  A ton! Journalism.co.uk provides some new ways of thinking …

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5 best practices for user-generated content

The AP’s Eric Carvin, Pro Publica’s Amanda Zamora and CNN iReport’s Katie Hawkins-Gaar pulled together some excellent advice for anyone hoping to do a better job with content contributed by the audience.  In true UGC style, they crowdsourced many of the best ideas from the journalism community at large. Here are the Top 5 pieces …

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How mobile changes a broadcast reporter’s day

The need for mobile skills among broadcast journalists has gone through the roof.  In research from 2010, just 2% of TV job postings mentioned mobile — by the end of 2012, mobile skills were referenced in about 27% of job ads.  For those who aren’t good at math, that’s about a 1200% increase in two …

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Reality check needed for journalists on social media

Gannett has a new social media policy for journalists, and though it is similar to those established by many other news outlets, it does serve as a reminder that it’s getting harder than ever for journalists to draw the line between their public and private lives. Here are some of the policy specifics that target …

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Top multimedia journalism skills used on the job

The Annual Surveys of Journalism & Mass Communications Graduates is out, and once again it’s critical reading for anyone looking for a job in the industry. Here’s a list of some of the key findings as they relate to multimedia skills: Whether you plan to work in journalism or PR, you’re going to need to …

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What works online — tips from a Web producer

Maybe this is merely anecdotal evidence, but it seems like more and more online editors are coming from the newscast producing ranks. Take Renee Johnson, for example, who runs the website for WLOX-TV in Biloxi; the former producer is now running the show online. She says to drive social, mobile and online traffic, you have …

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