How much effort should journalists put into Twitter?

If you’re strapped for time, a Facebook post will likely do more for your website than a tweet.  That’s according to research released on the NiemanLab website by Parse.ly, a social analytics tool used by hundreds of news organizations.  The key finding from monitoring traffic referral sources for about 200 of Parse.ly’s client sites?  Just …

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Want a TV job? Think about station websites

Got news judgment, curiosity and energy?  Raycom’s Brad Conaway wants to talk to you.  The corporate digital content manager says good decision-making is essential when you’re running a TV station’s website and social channels. “A lot of the job is news judgment.  You have to figure out, ‘Is this a web story? An app alert? Facebook?  What …

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A social media ethics code you can support

If you’re a journalist and you use social media, you’ll want to read this.  And if you work for a news organization — from student media on up to the top markets, you’ll want to read this, too. According to the Online News Assocation website, “The ONA Social Newsgathering Ethics Code is a document that …

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Social media puts pressure on journalists

It’s one of the finest of lines to follow — be “real,” interesting, personal and engaging on social media, but keep your journalistic principles intact.  Now, research suggests that the pressure to create a personal brand means that many journalists are finding it harder to have a personal identity online. Communication professor Avery E. Holton …

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Social first is smart strategy for promoting TV stories

Full disclosure:  I believe Boyd Huppert from KARE 11 in Minneapolis may be one of the best TV storytellers ever.  So, when he says it’s time for TV folks to rethink the value of social media, we should listen. “I’ve been a reporter for 31 years, and the only audience measurement we had for most …

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Searching Instagram for news sources

Different social networks seem to appeal to different audience demos, so understanding how to search several of them for content and sources is critical for a journalist.  For example, according to SproutSocial, 53% of Instagram’s users are aged 18-29. “Imagine a breaking news story in your community; and thinking about who uses Instagram, if there’s …

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Local TV anchors and reporters share social media strategies

Like many other television news stations, WLOX in South Mississippi realizes that a large portion of its viewing audience comes from social media sites. New producers and reporters learn how to write Web stories, tweet and post to Facebook long before they begin to work on broadcasts. Christina Garcia is familiar to audiences across South …

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How to boost audience engagement

Two things we know about social media. Sharing news is easy. Engaging the audience is hard. So why bother? Engagement is key to building an audience for the journalism you work so hard to produce. Here are three tips for boosting engagement that we shared at the Broadcast Education Association conference in Las Vegas this week. …

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Must-have multimedia tools for TV journalists

When Tony Russell heads out to cover a story for KOTV in Tulsa, Oklahoma, his toolkit includes two phones and a host of apps.  His favorite is Instagram. “I use Instagram because I like to show viewers what I’m working on,” said Russell, who goes by @tonyrusselltv across social media. “I also like how Instagram …

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Using LinkedIn to get that journalism job

There are plenty of reasons for journalists to get on LinkedIn, but its not often mentioned as a place to create a broadcast journalism portfolio — until now.  Yumi Wilson is a manager for corporate communications at LinkedIn, and she also teaches journalism at San Francisco State.  She says the networking site’s relatively new option …

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