How to boost audience engagement

Two things we know about social media. Sharing news is easy. Engaging the audience is hard. So why bother? Engagement is key to building an audience for the journalism you work so hard to produce. Here are three tips for boosting engagement that we shared at the Broadcast Education Association conference in Las Vegas this week. …

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Must-have multimedia tools for TV journalists

When Tony Russell heads out to cover a story for KOTV in Tulsa, Oklahoma, his toolkit includes two phones and a host of apps.  His favorite is Instagram. “I use Instagram because I like to show viewers what I’m working on,” said Russell, who goes by @tonyrusselltv across social media. “I also like how Instagram …

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Using LinkedIn to get that journalism job

There are plenty of reasons for journalists to get on LinkedIn, but its not often mentioned as a place to create a broadcast journalism portfolio — until now.  Yumi Wilson is a manager for corporate communications at LinkedIn, and she also teaches journalism at San Francisco State.  She says the networking site’s relatively new option …

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Using Vine app in the newsroom

In today’s media environment it’s important that news organizations actively seek out audience, and with its 40 million registered users, Vine is a social media platform worth considering. But who is using it well and what can journalists learn from their experience?  The Reynolds Journalism Institute produced a video case study on Mashable’s use of Vine. …

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How TV journalists write for social media

Kristen Wilson spent her college career working on design and magazine projects, but her first job out of school put her on the front lines of WTVA’s social media presence.  Wilson is a Web producer for the NBC affiliate in Tupelo, Mississippi.  She says the best way to master social media is by observing your …

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Top 5 social media writing tips

It’s not hard to find a slew of articles on best practices for social media tweets and posts, but if you can only focus on five things, here’s where to start! 1.  Share “news.” Before you say, “Duh!” — let us explain.  In addition to sharing pieces of information about any story you’re reporting, be …

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How journalists track what’s new in social media tools

Every time you turn around, it seems like there are new social media tools to try out.  From Rebel Mouse to Storyful Multisearch, they just seem to keep coming.  For journalists, it’s important to keep up with what’s going on in the social media space and to do it as efficiently as possible. At Hearst …

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Expectations for digital journalists

For all the gloom and doom you hear about the future of the news business, new opportunities seem to pop up all the time. Take the job Holly Edgell has at WCPO, the Scripps-owned television station in Cincinnati, Ohio. She’s the “community editor” for WCPO-Digital, a new position that puts her in charge of social …

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Smart strategies for more online video sharing

You’ve seen the statistics — millions of Americans will watch more than a billion videos online today.  And who better to dominate the online video audience than TV stations?  Yet, how much video gets aired that never makes it’s way to social media or the Web?  A ton! Journalism.co.uk provides some new ways of thinking …

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5 best practices for user-generated content

The AP’s Eric Carvin, Pro Publica’s Amanda Zamora and CNN iReport’s Katie Hawkins-Gaar pulled together some excellent advice for anyone hoping to do a better job with content contributed by the audience.  In true UGC style, they crowdsourced many of the best ideas from the journalism community at large. Here are the Top 5 pieces …

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