Tag: Social media

Remember the reader

Mick Cote, Canadian Press

When you produce a story, are you thinking of how people are going to consume it? Mick Côté, digital news editor at The Canadian Press, says that in most newsrooms the answer is typically, “No.” And that’s a shame. “We’re so…

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Using Facebook Live for better TV

Severe weather is a major driver of audience interest for local TV stations and Facebook Live has become an important tool for getting more information to more people. Kelsey Jacobson is the digital content director for WMC Action News 5…

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How journalists can play the social media game

If you don’t have time for social media, you don’t have time for your customers. So says Chip Mahaney, a recruiter for E.W. Scripps, who offers suggestions for journalists trying to expand their social footprints. “Be social, not awkward. It’s not…

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Want a TV job? Think about station websites

Got news judgment, curiosity and energy?  Raycom’s Brad Conaway wants to talk to you.  The corporate digital content manager says good decision-making is essential when you’re running a TV station’s website and social channels. “A lot of the job is news judgment.…

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A social media ethics code you can support

If you’re a journalist and you use social media, you’ll want to read this.  And if you work for a news organization — from student media on up to the top markets, you’ll want to read this, too. According to…

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Social media puts pressure on journalists

It’s one of the finest of lines to follow — be “real,” interesting, personal and engaging on social media, but keep your journalistic principles intact.  Now, research suggests that the pressure to create a personal brand means that many journalists…

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Social first is smart strategy for promoting TV stories

Full disclosure:  I believe Boyd Huppert from KARE 11 in Minneapolis may be one of the best TV storytellers ever.  So, when he says it’s time for TV folks to rethink the value of social media, we should listen. “I’ve…

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Searching Instagram for news sources

Different social networks seem to appeal to different audience demos, so understanding how to search several of them for content and sources is critical for a journalist.  For example, according to SproutSocial, 53% of Instagram’s users are aged 18-29. “Imagine…

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