Social first is smart strategy for promoting TV stories

Full disclosure:  I believe Boyd Huppert from KARE 11 in Minneapolis may be one of the best TV storytellers ever.  So, when he says it’s time for TV folks to rethink the value of social media, we should listen. “I’ve been a reporter for 31 years, and the only audience measurement we had for most …

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Searching Instagram for news sources

Different social networks seem to appeal to different audience demos, so understanding how to search several of them for content and sources is critical for a journalist.  For example, according to SproutSocial, 53% of Instagram’s users are aged 18-29. “Imagine a breaking news story in your community; and thinking about who uses Instagram, if there’s …

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Local TV anchors and reporters share social media strategies

Like many other television news stations, WLOX in South Mississippi realizes that a large portion of its viewing audience comes from social media sites. New producers and reporters learn how to write Web stories, tweet and post to Facebook long before they begin to work on broadcasts. Christina Garcia is familiar to audiences across South …

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How to boost audience engagement

Two things we know about social media. Sharing news is easy. Engaging the audience is hard. So why bother? Engagement is key to building an audience for the journalism you work so hard to produce. Here are three tips for boosting engagement that we shared at the Broadcast Education Association conference in Las Vegas this week. …

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Must-have multimedia tools for TV journalists

When Tony Russell heads out to cover a story for KOTV in Tulsa, Oklahoma, his toolkit includes two phones and a host of apps.  His favorite is Instagram. “I use Instagram because I like to show viewers what I’m working on,” said Russell, who goes by @tonyrusselltv across social media. “I also like how Instagram …

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Using LinkedIn to get that journalism job

There are plenty of reasons for journalists to get on LinkedIn, but its not often mentioned as a place to create a broadcast journalism portfolio — until now.  Yumi Wilson is a manager for corporate communications at LinkedIn, and she also teaches journalism at San Francisco State.  She says the networking site’s relatively new option …

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Using Vine app in the newsroom

In today’s media environment it’s important that news organizations actively seek out audience, and with its 40 million registered users, Vine is a social media platform worth considering. But who is using it well and what can journalists learn from their experience?  The Reynolds Journalism Institute produced a video case study on Mashable’s use of Vine. …

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How TV journalists write for social media

Kristen Wilson spent her college career working on design and magazine projects, but her first job out of school put her on the front lines of WTVA’s social media presence.  Wilson is a Web producer for the NBC affiliate in Tupelo, Mississippi.  She says the best way to master social media is by observing your …

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Top 5 social media writing tips

It’s not hard to find a slew of articles on best practices for social media tweets and posts, but if you can only focus on five things, here’s where to start! 1.  Share “news.” Before you say, “Duh!” — let us explain.  In addition to sharing pieces of information about any story you’re reporting, be …

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How journalists track what’s new in social media tools

Every time you turn around, it seems like there are new social media tools to try out.  From Rebel Mouse to Storyful Multisearch, they just seem to keep coming.  For journalists, it’s important to keep up with what’s going on in the social media space and to do it as efficiently as possible. At Hearst …

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