Tag: Social media

Interacting with your news, from bots to voice assistants

There are thousands of them on Facebook Messenger alone, and journalism organizations with plenty of resources and lots of room for innovation have been experimenting with chat bots, voice interfaces and machine learning to engage their audiences. For the uninitiated,…

Share

How to create Snapchat stories

“The audience does not want to rotate.” Former CNN photojournalist Bethany Swain says that’s why she’s changed her mind about vertical video and no longer preaches the gospel of horizontal for all media. “Play to the platform,” she says. For…

Share

How Twitter feeds the web in local TV

Facebook may be the big dog when it comes to driving traffic to local TV news sites, but Twitter is an essential tool now for creating online content.  Mark Becker has been a part of the reporting team at WSOC-TV…

Share

Remember the reader

Mick Cote, Canadian Press

When you produce a story, are you thinking of how people are going to consume it? Mick Côté, digital news editor at The Canadian Press, says that in most newsrooms the answer is typically, “No.” And that’s a shame. “We’re so…

Share

Using Facebook Live for better TV

Severe weather is a major driver of audience interest for local TV stations and Facebook Live has become an important tool for getting more information to more people. Kelsey Jacobson is the digital content director for WMC Action News 5…

Share

How journalists can play the social media game

If you don’t have time for social media, you don’t have time for your customers. So says Chip Mahaney, a recruiter for E.W. Scripps, who offers suggestions for journalists trying to expand their social footprints. “Be social, not awkward. It’s not…

Share

Want a TV job? Think about station websites

Got news judgment, curiosity and energy?  Raycom’s Brad Conaway wants to talk to you.  The corporate digital content manager says good decision-making is essential when you’re running a TV station’s website and social channels. “A lot of the job is news judgment.…

Share

A social media ethics code you can support

If you’re a journalist and you use social media, you’ll want to read this.  And if you work for a news organization — from student media on up to the top markets, you’ll want to read this, too. According to…

Share