Local TV news profitable on air, online

There’s certainly no reason to rest on your proverbial laurels if you work in TV news, but neither is it time to call the undertaker. The latest RTDNA/Hofstra University Annual Survey found that 2015 marked another strong year for the TV news business.  Nearly 60% of TV newsrooms reported that they made a profit on local …

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What it takes to anchor TV news

For many TV journalists, moving into a spot on the anchor desk is a dream come true.   Today, Ginger Gadsden is living that dream at WKMG in Orlando, but she says the reality is that anchoring is also hard work. “It’s so much more than reading the news; you think you have people catering to …

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Social first is smart strategy for promoting TV stories

Full disclosure:  I believe Boyd Huppert from KARE 11 in Minneapolis may be one of the best TV storytellers ever.  So, when he says it’s time for TV folks to rethink the value of social media, we should listen. “I’ve been a reporter for 31 years, and the only audience measurement we had for most …

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Behind the scenes in TV news

Producers, assignment managers, directors–viewers don’t see what they do but TV news couldn’t exist without them. San Francisco station KRON has decided to share The Backstory in a six-part series, taking viewers behind the scenes. “There is something naturally compelling about a newsroom and what it takes to gather news every day,” says general manager Ashley …

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The “local” in local TV news matters more than ever

A Pew Center study of local news in three different U.S. cities determined one clear winner in the competition for top local news provider — TV.  The three cities studied include Denver, Macon, Georgia and Sioux City, Iowa.  What’s particularly notable is that TV is such a dominant source for news in a large market …

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More tips for writing TV news

The single most popular post here at Advancing the Story offers tips on writing TV news. They’re just as useful now as they were when we first shared them in 2008, but the Canadian journalism site where we found them has just been updated and the original post has vanished. Not to worry! Here’s a recap, plus some …

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Great video editing tips

A good editor can make something out of almost nothing. Boring video? Pick up the pace in the edit and the viewer may not even notice how dull the shots are. A bad editor, on the other hand, can ruin even the best video. I remember–not fondly–the experience of working with an editor who always …

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4 surefire tips for more effective TV writing

Reporters usually get all the credit for great broadcast writing, but if you consider the amount of writing TV producers do in a single day, you’ll understand why we thought WXII-TV’s Executive Producer Brian Neal might have some good advice after years of writing and editing scripts in the Winston-Salem market. 1. Keep it short. …

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TV anchoring tips from a pro

KRON4 anchor Marty Gonzalez calls them “TV Hands” — that’s when an anchor keeps the elbows in, hands at waist level and then talks using natural gestures. Gonzalez also teaches broadcast journalism at San Francisco State University and says it’s hard to get inexperienced anchors to stop clasping their hands together in a death grip …

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