Where do ideas come from?

Where do most news stories come from? If they’re honest, journalists will tell you that a lot of the stories they do are pretty routine. Breaking news from the scanners, scheduled events from the daybook, consumer complaints and “franchise” stories like health news. But ask them where the best stories come from and you’ll get a very different list. Those stories come from deep reporting, from observing the world, or from conversations that have nothing to do with “the news.”

Wait, observing? Sure. Journalists should be genuinely curious about the world around them and inspired to learn more about what they see, like the people featured in this video by Andrew Norton, a multimedia producer from Toronto.

Thanks to the good people at Transom for sharing these reflections.