OK, so you’re wondering what’s the news here? We know people like video online. Well, the marketing and research firm, Horowitz & Associates, put out a news release this week that says 6 out of every 10 high-speed Internet subscribers…
We often talk about the opportunity multimedia reporting provides to tell more of a story – the Web, for example, is a perfect medium for providing audiences access to source documents, links to more information, etc. Now, KCNC-TV in Denver…
The FCC is once again talking about changing the rules that prevent companies from owning a TV station and a newspaper in the same town. But, according to the New York Times, the rule change might actually force some companies…
What happens if the big Internet service providers (ISPs) decided to make some online content more readily available than other content? And what if the easy access is provided just to content produced by companies that pay the ISPs for…
There’s no doubt that your approach to a story may change in the process of reporting it, but do you need to let the people you’re covering know that, too? For me, this question was raised by a little brouhaha involving a student…
In our textbook, “Advancing the Story: Broadcast Journalism in a Multimedia World,” we describe a virtual newscast being developed by Northwestern University’s InfoLab (www.newsatseven.com). Now, a new customizable version of News at Seven is live on the site, albeit in…
Here’s an update on some of the online innovation we’ve seen coming out of the CA fire coverage. Mark Glaser’s MediaShift blog, which is hosted by PBS, has pulled together an online guide for people tracking fire coverage. We’d like to…
Anyone who produces Webcasts or streams newscasts online might want to take a look at what ABC News is doing with its afternoon Webcast, called “World News.” According to an article in the New York Times: “It is intended in…
“Multimedia has the power to reach a more diverse audience. Mastering these new communications tools is how African Americans can ensure they will continue to have a voice in government and advance their own personal power.” Speaking to an audience…
The best television news producers will tell you that they always try to build an excellent relationship with their directors. Producers who realize that directors are more than “button punchers and camera callers” find their shows looking better and communicating content…
