Category: 10. Producing: Multimedia

Content matters most

Kevin Sites, a pioneer in online solo journalism, says he learned a ton when he covered 20 of the world’s “hot zones” for Yahoo! And one of the biggest lessons came from the story that drew the strongest audience response–a…

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Online = big picture + small detail

Here’s an update on some of the online innovation we’ve seen coming out of the CA fire coverage. Mark Glaser’s MediaShift blog, which is hosted by PBS, has pulled together an online guide for people tracking fire coverage. We’d like to…

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Webcast producing

Anyone who produces Webcasts or streams newscasts online might want to take a look at what ABC News is doing with its afternoon Webcast, called “World News.”  According to an article in the New York Times: “It is intended in…

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Blogs and data draw readers

News organizations are in a constant battle for online traffic, but what actually works to draw readers? Blogs, live chats and interactive databases, according to industry leaders quoted by Editor&Publisher. Jennifer Carroll, vice president of new media for the Gannett…

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Curley on winning the news wars

Rob Curley is the outspoken, pull-no-punches vice president of product development for Washingtonpost.Newsweek Interactive.  At the Society of Professional Journalists Convention on October 4, Curley offered a list of what it will take newspapers (though this applies to TV stations as…

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Video driving clicks

A new “clickmap” tool is making some ask whether video may be a bigger driver of clicks than previously thought. According to Poynter’s E-Media Tidbits, a researcher at the Danish Broadcasting Corporation (DR) has developed a new tool for tracking…

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Use a voiceover, already

Why do so many news Web sites use full-screen text instead of voiceover narration for video and slide shows? Angela Grant, multimedia producer at the San Antonio Express-News, believes “producers are afraid of using voiceovers because they are ‘like TV.’”…

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Local TV Web sites gain

Need more evidence that the Web is a growth area for TV news? A new study says one in four American adults visits a local station site every month, and many of the most frequent users are not heavy TV…

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