Category: 10. Producing: Multimedia

Top 5 strategies to create better mobile video

There is plenty being said and written about the explosion in video consumption on mobile devices, but very few local news organizations seem to be producing content specifically for mobile viewing.  Resources are definitely an issue, but the time is…

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Social first is smart strategy for promoting TV stories

Full disclosure:  I believe Boyd Huppert from KARE 11 in Minneapolis may be one of the best TV storytellers ever.  So, when he says it’s time for TV folks to rethink the value of social media, we should listen. “I’ve…

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Online news video survey says…

…long and high quality is better. Research published in the Newspaper Research Journal, “Longer, Higher Quality Videos Preferred by News Viewers” had several key findings: Viewers preferred high-quality videos over low-quality videos. (Not exactly a big surprise!) While prior research indicates that…

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Using Vine app in the newsroom

In today’s media environment it’s important that news organizations actively seek out audience, and with its 40 million registered users, Vine is a social media platform worth considering. But who is using it well and what can journalists learn from their…

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How newsrooms should be using wearables

When it comes to news gathering, USC’s Robert Hernandez says mobile phones just aren’t fast enough. Hernandez, who says he “hijacks tech for journalism,” is looking to wearables as a catalyst for the next big change in the news business.…

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5 easy ways to better produce an online story

It’s a rare TV newsroom that does not require its journalists to write a Web version of their stories.  Lynn Walsh, who produces multimedia for the Scripps National Digital Desk has done more than her fair share. She offers some…

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Finding new online storytelling forms

The Internet is really still in its infancy, and according to USC’s Koci Hernandez, that means journalists still have time to help mold it as a storytelling platform. “We have small opportunity while the Internet is still a baby to…

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5 best practices for user-generated content

The AP’s Eric Carvin, Pro Publica’s Amanda Zamora and CNN iReport’s Katie Hawkins-Gaar pulled together some excellent advice for anyone hoping to do a better job with content contributed by the audience.  In true UGC style, they crowdsourced many of…

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What journalists can learn from CNN’s iReport

CNN’s iReport first launched in 2006 as a way to allow people from all around the world to contribute pictures and video of breaking news stories. According to the website, here’s how the unit’s producers handle submissions from a reported…

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