Tag: Online

How Twitter feeds the web in local TV

Facebook may be the big dog when it comes to driving traffic to local TV news sites, but Twitter is an essential tool now for creating online content.  Mark Becker has been a part of the reporting team at WSOC-TV…

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Local TV news profitable on air, online

There’s certainly no reason to rest on your proverbial laurels if you work in TV news, but neither is it time to call the undertaker. The latest RTDNA/Hofstra University Annual Survey found that 2015 marked another strong year for the TV…

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Want a TV job? Think about station websites

Got news judgment, curiosity and energy?  Raycom’s Brad Conaway wants to talk to you.  The corporate digital content manager says good decision-making is essential when you’re running a TV station’s website and social channels. “A lot of the job is news judgment.…

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Online news video survey says…

…long and high quality is better. Research published in the Newspaper Research Journal, “Longer, Higher Quality Videos Preferred by News Viewers” had several key findings: Viewers preferred high-quality videos over low-quality videos. (Not exactly a big surprise!) While prior research indicates that…

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5 easy ways to better produce an online story

It’s a rare TV newsroom that does not require its journalists to write a Web version of their stories.  Lynn Walsh, who produces multimedia for the Scripps National Digital Desk has done more than her fair share. She offers some…

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Finding new online storytelling forms

The Internet is really still in its infancy, and according to USC’s Koci Hernandez, that means journalists still have time to help mold it as a storytelling platform. “We have small opportunity while the Internet is still a baby to…

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What journalists can learn from CNN’s iReport

CNN’s iReport first launched in 2006 as a way to allow people from all around the world to contribute pictures and video of breaking news stories. According to the website, here’s how the unit’s producers handle submissions from a reported…

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What works online — tips from a Web producer

Maybe this is merely anecdotal evidence, but it seems like more and more online editors are coming from the newscast producing ranks. Take Renee Johnson, for example, who runs the website for WLOX-TV in Biloxi; the former producer is now…

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The great J-school debate, revisited

What exactly is the value of a journalism degree? Are J-schools really preparing students for the media jobs of the future? The questions aren’t new, but they’ve come up again in connection with the selection of a new dean for…

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