Tag: Online

Webcast producing

Anyone who produces Webcasts or streams newscasts online might want to take a look at what ABC News is doing with its afternoon Webcast, called “World News.”  According to an article in the New York Times: “It is intended in…

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Multimedia can add diversity

“Multimedia has the power to reach a more diverse audience.  Mastering these new communications tools is how African Americans can ensure they will continue to have a voice in government and advance their own personal power.” Speaking to an audience…

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Video driving clicks

A new “clickmap” tool is making some ask whether video may be a bigger driver of clicks than previously thought. According to Poynter’s E-Media Tidbits, a researcher at the Danish Broadcasting Corporation (DR) has developed a new tool for tracking…

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Hyperlink to keep stories alive

Hyperlinks aren’t just a simple way to add interactivity and context to a Web story. They could also be a way for news organizations to keep users apprised of what’s new on a story without having to update the original.…

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From infotoys to BOPs

Journalists have more options than ever to tell great stories online. But even as multimedia skills become more sophisticated, newsrooms are focusing on just a handful of approaches because they seem to be most effective. That’s the conclusion of a…

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Local TV Web sites gain

Need more evidence that the Web is a growth area for TV news? A new study says one in four American adults visits a local station site every month, and many of the most frequent users are not heavy TV…

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