Tag: Social media

How to promote a TV investigation

One of the many challenges of a television investigation is figuring out how to make sure people see it. Josh Hinkle and the investigative unit at KXAN-TV in Austin, Texas, spent 10 months looking into killings of peace officers across…

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Focus on these 4 things for great social news video

When it comes to producing news video for social and mobile consumption, visuals are the foundation, emotion gets people to care and informing the audience is the end goal.  That’s according to Geoff Dietrich, executive producer of newsgathering for AJ+,…

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Interacting with your news, from bots to voice assistants

There are thousands of them on Facebook Messenger alone, and journalism organizations with plenty of resources and lots of room for innovation have been experimenting with chat bots, voice interfaces and machine learning to engage their audiences. For the uninitiated,…

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How to create Snapchat stories

“The audience does not want to rotate.” Former CNN photojournalist Bethany Swain says that’s why she’s changed her mind about vertical video and no longer preaches the gospel of horizontal for all media. “Play to the platform,” she says. For…

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How Twitter feeds the web in local TV

Facebook may be the big dog when it comes to driving traffic to local TV news sites, but Twitter is an essential tool now for creating online content.  Mark Becker has been a part of the reporting team at WSOC-TV…

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Remember the reader

Mick Cote, Canadian Press

When you produce a story, are you thinking of how people are going to consume it? Mick Côté, digital news editor at The Canadian Press, says that in most newsrooms the answer is typically, “No.” And that’s a shame. “We’re so…

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Using Facebook Live for better TV

Severe weather is a major driver of audience interest for local TV stations and Facebook Live has become an important tool for getting more information to more people. Kelsey Jacobson is the digital content director for WMC Action News 5…

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How journalists can play the social media game

If you don’t have time for social media, you don’t have time for your customers. So says Chip Mahaney, a recruiter for E.W. Scripps, who offers suggestions for journalists trying to expand their social footprints. “Be social, not awkward. It’s not…

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