It’s one of the finest of lines to follow — be “real,” interesting, personal and engaging on social media, but keep your journalistic principles intact. Now, research suggests that the pressure to create a personal brand means that many journalists…
Full disclosure: I believe Boyd Huppert from KARE 11 in Minneapolis may be one of the best TV storytellers ever. So, when he says it’s time for TV folks to rethink the value of social media, we should listen. “I’ve…
Different social networks seem to appeal to different audience demos, so understanding how to search several of them for content and sources is critical for a journalist. For example, according to SproutSocial, 53% of Instagram’s users are aged 18-29. “Imagine…
Like many other television news stations, WLOX in South Mississippi realizes that a large portion of its viewing audience comes from social media sites. New producers and reporters learn how to write Web stories, tweet and post to Facebook long…
Two things we know about social media. Sharing news is easy. Engaging the audience is hard. So why bother? Engagement is key to building an audience for the journalism you work so hard to produce. Here are three tips for boosting…
When Tony Russell heads out to cover a story for KOTV in Tulsa, Oklahoma, his toolkit includes two phones and a host of apps. His favorite is Instagram. “I use Instagram because I like to show viewers what I’m working…
There are plenty of reasons for journalists to get on LinkedIn, but its not often mentioned as a place to create a broadcast journalism portfolio — until now. Yumi Wilson is a manager for corporate communications at LinkedIn, and she…
In today’s media environment it’s important that news organizations actively seek out audience, and with its 40 million registered users, Vine is a social media platform worth considering. But who is using it well and what can journalists learn from their…
Kristen Wilson spent her college career working on design and magazine projects, but her first job out of school put her on the front lines of WTVA’s social media presence. Wilson is a Web producer for the NBC affiliate in…
It’s not hard to find a slew of articles on best practices for social media tweets and posts, but if you can only focus on five things, here’s where to start! 1. Share “news.” Before you say, “Duh!” — let…
