Digital news video consumption is increasing in general and across all the dominant social media platforms. When videos published to social are designed specifically for the medium and by extension for mobile devices, they tend to perform better on measures…
Tag: Video
Five steps to better visual storytelling
Strategies for video-poor stories
Strong writing essential for all storytelling
Focus on these 4 things for great social news video
Top three things when flying drones for news
Online news video survey says…
…long and high quality is better. Research published in the Newspaper Research Journal, “Longer, Higher Quality Videos Preferred by News Viewers” had several key findings: Viewers preferred high-quality videos over low-quality videos. (Not exactly a big surprise!) While prior research indicates that…
How to put together a TV news package
Shooting better interviews as a solo journalist
Mitch Pittman hates excuses. Think a multimedia journalist can’t do the job as well as a two-person crew? Baloney, says Pittman, and he’s out to prove it. Take the common complaint that people interviewed by solo journalists’ face the same screen…
Smart strategies for more online video sharing
You’ve seen the statistics — millions of Americans will watch more than a billion videos online today. And who better to dominate the online video audience than TV stations? Yet, how much video gets aired that never makes it’s way…