SEO for journalists

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SEO for journalists

I'm a reporter. What do I care about SEO? The answer should be "plenty," if you care whether anyone sees that story you worked so hard on once it's posted online. Here's why: The digital audience is made up of seekers and scanners. People seeking information about a particular topic will search for it online. At NPR, for example, almost 70 percent of the traffic to the website comes from just two sources: social media and search. Typically, people aren’t coming to the NPR home page and browsing. They’re looking for something specific. If your headline, story URL and metadata include the same key words people are searching for, your story has a better chance of being found and read. That's what SEO (search engine optimization) is all about. Writing headlines with SEO in mind should help capture the scanners, too. People who land on a page they've found by searching will take a quick look at other headlines in the sidebars. To grab them, your headline needs to attract ...

Five essential skills for a newscast producer

If you want a job in television news, be a producer.  At any given time, more than 20 percent of all the job ads posted by TV news outlets are for producers, but just a tiny fraction of journalism graduates have any producing experience at all. Madi Van Zile is one of the exceptions.  She took part in a newscast producing internship through the University of Mississippi, which led almost immediately to a full-time job at WTVA in Tupelo.  With three months on the job now under her belt, ...
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