Users want video

OK, so you’re wondering what’s the news here? We know people like video online. Well, the marketing and research firm, Horowitz & Associates, put out a news release this week that says 6 out of every 10 high-speed Internet subscribers watch or download video at least once a week. More than one third of them watches or dowloads news video at least once a week. What’s different is how much these views and dowloads have increased from 2006.

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The study goes on to say that “while the consumption of broadband video has grown, the study shows that television is still the preferred platform for traditional TV content. ”

Still, take a look at more interesting data from the study:

Over one quarter (27%) of Internet users have a cell, iPod/MP3 player, or PDA with video capability, and an additional 23% do not have this capability but are interested in getting it.

Among those with video-enabled handheld devices, one-third (35%) watch video on their devices at least weekly and 62% do so at least monthly, translating to eighteen percent (18%) of Internet users overall who watch video content on a handheld device at least monthly. This figure is up from 8% just one year ago.

When we’re thinking video, it’s clear we have to think TV, Web and beyond.

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