Month: September 2010

Veteran journalist says marketing is survival

John Seigenthaler is one of the lions of journalism, but at 83, he’s definitely not living in the past. “Learning about business strategies and marketing today is not just survival, it’s wisdom.  The culture has changed.  Now, journalists — intelligent…

Share

Beat reporting better with apps

If you’re a reporter assigned to a beat, there’s probably an app for that. For example, consumer reporters may want to download the free recalls app from the Consumer Product Safety Commission and other government organizations that monitor the safety…

Share

Setback for minorities and women in broadcast newsrooms

While the country continues to get more diverse every year,  America’s TV and radio newsrooms are becoming more homogenous. The latest RTDNA/Hofstra University Annual Survey found that, overall, the percentage of minorities in both radio and television fell for the third…

Share

How to breathe more quietly

When you record narration for a multimedia story, do you sometimes hear yourself gasping between phrases or sentences? Those audible intakes of air can be a distraction for the audience and can also make you sound nervous, undercutting your credibility.…

Share

Do journalists need a new ethics pledge?

Transparency, accountability and openness are among the core values of journalism. They’re embodied in the SPJ ethics code, after all, which thousands of journalists and news organizations subscribe to. So what would be the point of a pledge to support those…

Share

Where’s the surprise in broadcast news?

It’s easy to criticize TV and radio news. So much of it is shallow, sensational or both. It’s also easy to dismiss the criticism as uninformed, ill intentioned or both. Much of it is. But when the criticism comes from…

Share