John Seigenthaler is one of the lions of journalism, but at 83, he’s definitely not living in the past. “Learning about business strategies and marketing today is not just survival, it’s wisdom. The culture has changed. Now, journalists — intelligent…
Month: September 2010
Beat reporting better with apps
Setback for minorities and women in broadcast newsrooms
While the country continues to get more diverse every year, America’s TV and radio newsrooms are becoming more homogenous. The latest RTDNA/Hofstra University Annual Survey found that, overall, the percentage of minorities in both radio and television fell for the third…
How to breathe more quietly
When you record narration for a multimedia story, do you sometimes hear yourself gasping between phrases or sentences? Those audible intakes of air can be a distraction for the audience and can also make you sound nervous, undercutting your credibility.…
Do journalists need a new ethics pledge?
Transparency, accountability and openness are among the core values of journalism. They’re embodied in the SPJ ethics code, after all, which thousands of journalists and news organizations subscribe to. So what would be the point of a pledge to support those…
Learning what holds viewer interest
Many individual journalists and news organiations use YouTube to host their videos. But how many are using the Insight tool on the YouTube site to get a feel for how effective their videos are? Writing for his blog on the…
Where’s the surprise in broadcast news?
It’s easy to criticize TV and radio news. So much of it is shallow, sensational or both. It’s also easy to dismiss the criticism as uninformed, ill intentioned or both. Much of it is. But when the criticism comes from…